KeepTrax raises $1 million in seed funding from Naya Ventures

KeepTrax, a new “Internet of Me” mobile technology company has raised $1 million in seed funding led by Naya Ventures.

The KeepTrax Board includes leaders in the mobile and travel industries, including Dayakar Puskoor, Managing Partner of Naya Ventures, a $50 million fund that invests in early-stage cloud, mobile andbig data companies, whose career is showcased by a record of achievements in building high value mobile, wireless and telecommunications businesses, including JP Mobile (later acquired by Motorola).

KeepTrax, formed by a group of accomplished travel, retail, and mobile security executives, has launched a revolutionary patent-pending technology to help people remember the details of the places they visit.

The platform leverages GPS and other mobile device sensors to convert people’s physical location visits into highly curated “event pins” that digitally capture and organize details such as location name, address, dates, times, durations, photos, calendar, and other context.  The company initially focused on and built a strong solution for travel oriented use cases, but due to strong traction in adjacent areas it has now started to also apply its technology platform to broader applications such as field sales optimization, rich location-based user profile generation, and life-logging.

The company is headed by Kedar Benegal, who has spent the past 15 years in senior strategy, marketing and operations roles in the travel and retail industries, most recently with the mobile division of Sabre Holdings, and Ismail Thanickel, a veteran software architect with nearly 20 years of experience in architecting and developing complex and secure mobile communication platforms for top-tier firms including Good Technology, a secure mobile communication platform provider, Motorola and JP Mobile.

“Whether navigating busy routines near home, or discovering new places far away, people have a practical and emotional connection with the places they visit,” said Kedar Benegal, founder and CEO of KeepTrax.  “With KeepTrax we have developed a powerful way to helppeople privately and automatically capture the details of their places without the need for manual check-ins.”

In addition to the platform, KeepTrax has released “showcase” apps for iPhone and Android to demonstrate the capabilities of the technology.  While the company’s focus is on business-to-business distribution, the showcase apps (built on the KeepTrax platform) have seen very strong organic traction in the market, garnering a large and engaged following among consumers.

“We have been hugely impressed by the KeepTrax team, technology platform, and the speed with which they have secured both consumer and enterprise market traction,” said Dayakar Puskoor, General Partner of Naya Ventures.  "KeepTrax has developed a technology that eliminates the friction of converting physical visits into actionable digital data and it will be a game-changer in the emerging Internet of Me space.”