Tide Industries was established in 1987 and has built a solid foundation in the manufacturing of wax-based polishes, starting with the production of shoe care products for Reckitt Benckiser India Limited, a leading multinational in the FMCG sector. Over the years, the company has expanded significantly, evolving from a single-product, single-customer operation to a multi-product, multi-customer business. This growth has been driven by its ability to produce high-quality products for some of the biggest names in the industry, including Reckitt Benckiser India, Sara Lee (India), Pidilite Industries, Bata India, Trent Limited (Westside), and even international clients such as SC Johnson for their Kiwi Shoe Polishes.

With over three decades of experience, Tide Industries has successfully developed a reputation for high-quality production, and its range of products has grown to include Maxwax shoe care products and Max Airfresh air care products, both of which are well-recognized in India. Maxwax shoe care products have enjoyed widespread acceptance across the country for over 10 years, thanks to their consistent quality and the trust built over time.

Product Capabilities:

Tide Industries has the capacity to produce:

1200 MT of shoe care products
300 MT of air freshener blocks

This manufacturing capacity is supported by in-house quality control facilities, ensuring that all raw materials, packaging, and finished products meet the required quality standards. Notably, their shoe polish paste has received certification from the Bureau of Indian Standards (BIS), further enhancing the credibility of their products.

Franchise and Partnership Opportunity:

Tide Industries is actively seeking trade partners for their Maxwax brand of shoe care products. As a potential partner or franchisee, the investment required ranges from Rs. 2 lac to 5 lac, which is quite reasonable for entering the FMCG space with a trusted brand.

Commission/ Margin: Franchisees will receive a 10% margin/commission on sales, making it an attractive business opportunity.
Return on Investment (ROI): The ROI for a franchise is expected to be 10%, with a payback period for capital investment in 3 to 4 months, reflecting the fast-moving nature of the FMCG market and the established brand presence.

Why Partner with Tide Industries?

Established Brand: The Maxwax and Max Airfresh products have captured a substantial market share across India, with strong recognition in the shoe care and air care markets.
Reputation and Trust: Tide Industries’ long history of working with top FMCG brands like Reckitt Benckiser, Pidilite, and Bata India showcases its reliability and the quality of its products.
Competitive Margins: The 10% commission structure provides franchisees with an excellent opportunity for profit.
Short Payback Period: The expected payback period of 3-4 months highlights the lucrative potential of the franchise, making it an attractive option for investors.

In summary, partnering with Tide Industries offers a promising opportunity in the established shoe care and air care products market, with a trusted brand, proven success, and a fast return on investment. Whether you're looking to venture into the FMCG space or expand your existing business, Maxwax presents an excellent opportunity for growth.

Business opportunities in Home Supplies