Precious Jewellery Yaashvi Jewellers Limited Franchise Cost – How to get, Contact, Apply, Fee

About us

Yaashvi Jewellers Limited is an Indian jewellery manufacturing and retail company founded in 2016 by Ankit Aggarwal and Ankita Agarwal. According to the brochure, the company has grown from a small family-run business into a publicly listed BSE SME jewellery enterprise.

The company combines in-house gold chain manufacturing, B2B wholesale trading and consumer-facing retail expansion.

• Established: 2016
• Founders: Ankit Aggarwal and Ankita Agarwal
• Existing retail presence: Jaipur
• Expansion strategy: Pan-India franchising
• Proposed franchise model: FOCO (Franchise Owned, Company Operated)

Yashasvi is positioned as the group's flagship consumer-facing retail brand.

Brand portfolio

The company operates four jewellery brands targeting different customer segments.

1. Yashasvi — Flagship brand

Gold, silver and diamond jewellery, including traditional bridal collections and premium everyday jewellery across multiple gold purities.

2. NauKarat

Affordable, lightweight 9K gold jewellery for daily wear, gifting and younger, fashion-conscious customers.

3. PURESOUL

925 sterling silver jewellery and lifestyle accessories, targeting Gen Z and millennial consumers.

4. PureHira

Fine jewellery featuring natural diamonds and lightweight gold designs, combining traditional Jaipur craftsmanship with contemporary styling.

3. Product offerings and market positioning

The portfolio includes:

• Gold jewellery: 9K, 14K, 18K, 22K and 24K.
• Diamond jewellery: Certified diamond products, including lightweight everyday designs.
• Silver jewellery: 925 sterling silver accessories.
• Design styles: Traditional Rajasthani bridal designs, regal jewellery and modern Turkish-inspired designs.

The company's stated strategy is to make premium-looking jewellery more accessible through in-house manufacturing, product variety and direct-to-consumer retail.

5. Franchise operating model

The company promotes the FOCO model, in which the franchisee owns and funds the outlet while the company operates it.

Proposed benefits for franchise partners:

• No day-to-day operational burden.
• Company-managed hiring, inventory and store operations.
• Brand recognition and central marketing support.
• Standardised operating procedures and customer experience.
• A proposed revenue-sharing or minimum-guarantee arrangement.

The company also highlights its manufacturing infrastructure and existing B2B network as advantages for retail expansion.

Key assessment for prospective franchise investors

Potential strengths

• Manufacturing and B2B trading capabilities behind the retail business.
• Four brands targeting distinct price points and consumer segments.
• FOCO model intended to reduce the franchisee's operating responsibilities.
• Nil franchise fees, as stated in the brochure.
• Projected returns and payback periods provided for each format.

1. Operating agreement: Confirm responsibility for rent, salaries, working capital, losses, audit rights and store closure.
2. Company and brand verification: Independently verify the company's listing status, financial statements, manufacturing capacity and existing store performance.