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Hotline: 1800 102 2007
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Kids & Infant Products

Elation Edtech Pvt Ltd

  • Area Req
  • Investment Range
    INR 10000 - 50 K
  • No. Of Dealer/Distributor
    Less than 10
Business Details

About Us:

Tinkerly, formerly SRJNA, an initiative by IIT Delhi & XLRI alumni, helps schools to make STEM subjects easy and interesting by setting up Innovation Labs and Tinkering Labs.

Our Strong R&D team and technology powered operations help us to keep the content fresh and relevant for 21st century  competencies with supreme experience. Within just 4 years since launch, SRJNA has become Best STEM learning solution provider in North India via providing an end solution for STEM labs in 170+ schools benefitting 75,000+ students across 25 cities in 15 states.

Our vision is to empower teachers with content, methodology, and technology, to enable “Learning by Doing” and to provide a platform that foster creativity, learning and imagination. With Srjna and Atal Tinkering Lab(ATL), an initiative by the Niti Aayog, Gov. of India, we are proving solutions to the problems faced by the students in learning theoretical concepts with a practical orientation. 

As the new technologies are developing at an exponential pace, there are fewer products inSTEM kits that provide the experiential learning of new technologies like Artificial Intelligence, Machine Learning, and IoT.

The major products and services in learning these techs are focused on a higher age group of 18 and above. Thus, the lower age group kids do not have access to these technologies for learning purposes. Users of the age group of 8-12 engage with basic robotics kits that have existed in the market for years and the tech is slowly becoming obvious to the target age group. There is no feedback to parents about the progress of the kid in doing the activities in a kit. Feedback to the purchaser/parent is a general concern.

If you are looking for a one step solution to Upgrade your institution to a STEM Powered School, then your answer is SRJNA.


Investment Details

Commenced Operations

Operations Commenced On 2015

Distribution Commenced On 2017

Distribution Details
Trade partners
Types of Channels Investment (If any) Margin / Commissions Area Requirement
5 Rs. 10000 - 50 K 10% NIL
Expansion Locations

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh


Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana


Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha


Gujarat, Rajasthan, Maharashtra, Goa


Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Dealership Details

Exclusive territorial rights to a channel partner Yes

Performance guarantee to Channel Partner Yes

Anticipated percentage return on investment 10 %

Likely pay back period of capital for a Channel Partner 1-2 Months

Other investment requirements Proven Presence in the Edtech Market

Agreement & Term Details

Do you have a standard dealership agreement? Yes

How long is the dealership term for? 1 Year

Is the term renewable? Yes

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