Business Categories
  • Area Req
    -N/A-
  • Investment Range
    INR 50 K - 2 Lac
  • No. Of Dealer/Distributor
    500-1000
About Us

We are India's first online B2B platform, started in 2015.

Technology and supply chain innovation which connects kirana stores with brands directly.

SHOPKIRANA PRODUCTS

  • ShopKirana APP (end to end integrated technology)
  • Kisan Kirana (consumer commodity brand)
  • Safoya (consumer home care brand)

Shopkirana Network

  • 1 lac+ Retailers
  • 500+ Distributors
  • Present in 4 states (M.P., U.P., Gujarat, Rajasthan) 350 brands (Unilever, ITC, P/G etc.)

SK BUSINESS OR SALES

  • 500+ Crore yearly (Reaching towards 1000 Crore By March 2021)

Shopkirana Employees

  • Highly Experienced people from P/G, Reliance, Parle, metro, best price etc.
  • 100+ years of combined fmcg industry experience.
  • 1000+ employees in SK
  • 150+ employees in Indore Head office.

ShopKirana Investors

  • Naukri.com (45,000 core company)
  • Incubate Fund (Japan's largest Investment firm)
  • Angel list (America Investors who invested in FB, Google etc.)
  • Cadbury Ex Senior V.P.
  • SAMSUNG EX Sn. V.P.
  • HARVARD University people
  • OXFORD University people.

Shopkirana Funding

  • 100 Cr. in 2019

SAFOYA USP or Best Points

  • After 3 years of Research, Low price product with tide or surf excel type coloured highly effective stones.
  • Better quality in same price with better ROI
  • Upcoming HOME CARE products in safoya
  • Dish Cleaner
  • Floor Cleaner
  • Toilet Cleaner Etc.

Covering full Home came category.

SAFOYA SUCCESS

  • 100+ Distributors
  • Zero / 0 Return of product from market
  • 2 Lac+ families reached
  • No Quality issues
  • 98% Distributors repeat order.

SAFOYA Marketing Activities →

  • 1000+ dealer boards placed
  • 55 cities in MP - Auto branding
  • Whole M.P: wall painting
  • Amazing Gifts and prizes Like CAR, TV, phone etc,
  • Highest channel margin in the industry.
  • Highest marketing spend in the Industry.

Investment Details

Commenced Operations

Operations Commenced On 2014

Distribution Commenced On 2015

Distribution Details
Trade partners
Types of Channels Investment (If any) Margin / Commissions Area Requirement
Distributor Rs. 50000 - 2lac 7% NIL
Details

Exclusive territorial rights to a channel partner Yes

Performance guarantee to Channel Partner Yes

Anticipated percentage return on investment 7 %

Likely pay back period of capital for a Channel Partner 1-2 Months

Other investment requirements 100 Sq ft Space

Expansion Locations

North

- NA -

South

- NA -

East

- NA -

West

Rajasthan

Central

Madhya Pradesh

Union Territories

- NA -

 

Agreement & Term Details

Do you have a standard dealership agreement? Yes

How long is the dealership term for? 1 Year

Is the term renewable? Yes

Interested in above brand? Submit your interest here.

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