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Midway Cafe India - World's No.1 Food Franchise Company

Fine Dine Restaurants
  • Area Req
    300 - 1000 Sq.ft
  • Investment Size
    INR 10 Lac - 20 Lac
  • Franchise Outlets
    20-50
Business Details

About Us:

WHERE GREAT FOOD AND GREAT FRIENDS COME TOGETHER

"People, Planet & Plate" is how MWC describes our commitment to provide our guests with nutritious, high-quality and responsibly sourced food protect the natural environment support and develop our employees and give back to our communities.  It's our definition of corporate citizenship.

We are a restaurant company, so food is always top of mind. Midway Café is Multi cuisine restaurant which serves Italian, Mexican, American, Continental, Chinese, Indian Food . 

It’s time for you to be the part of one of the fastest growing franchise business in India. Since its inception in 1999, ‘MIDWAY CAFE has experienced phenomenal growth and it owes its success to the Franchise Partners who bring the energy to the market and work together as a team.

Midway Cafe is best described as incredible. Sometimes its a family restaurant, other times its a place to hang out. Its a place for lunch and a place for dinner. Sometimes its a place in between meals. its a place to go when you want a snack. Its a place to go when you want to get stuffed. Its a excuse to get out of the house. Its an excuse not to go back home. its different things, to different people, at different times. But its what everybody wants to Come, enjoy the MWC experience.

We know that life is better together and everyone is happiest when they’re with family, whether it’s immediate family, extended family, or a family of friends.  That’s why we treat everyone who walks through our doors like part of our family, sharing the food we love with the people we love, and spending the time we have, together.

MWC is the modern gathering place where food and beer lovers unite. Tap in to great food, classic rock and an endless fleet of tap handles featuring the World’s best craft beers and imports. 

We serve a wide range of guest occasions - from dinner with family at MWC. We are focused on culinary innovation and execution, delivering attentive service to each and every one of our guests and creating an inviting and engaging atmosphere inside our restaurants.

Vission Mission

Today, everything we do is rooted in our mission to be financially successful through great people consistently delivering outstanding food, drinks and service in an inviting atmosphere, making every guest loyal. Great things in business are never done by one person they're done by a team of people. Our Franchisees for us is the same team of people who is supporting us and counting on us in MIDWAY CAFE expansion for PAN INDIA.

 

Being a new venture in Industry Success wouldn't be possible without our Franchisees Alliances Their contribution means a lot to us. We believe in that "Most good Associations are built on Mutual Trust & Respect" So give an opportunity to One Bite for becoming the successful Franchisee with Low Investment & Huge Returns.

 

Our Values

 

We believe our values and culture help our team members learn, thrive and grow. In fact, we believe our culture gives our company a competitive advantage. Our values have been forged over a 70-plus-year history. We look to these values - Inclusion & Diversity; Respect & Caring; Always Learning, Always Teaching; Integrity & Fairness; Teamwork; Excellence; Being of Service - as we work to fulfill our mission.

 

MIDWAY CAFE FRANCHISE IN INDIA

 

NOT JUST FRANCHISE PEOPLE, RESTAURANT PEOPLE

Start your own Restaurant Franchise in India with Lowest Investmentsand Higher Returns with midway cafe. midway café has many Restaurantthat Cater to Different Cuisines and Palates. Midway cafe! has strong niche positioning and the proven ability to get ahead of consumer preferences for fast, fresh and healthy dining. Our franchisees enter the marketplace with a unique offering and do not have to compete against players in the pizza, sub, burger, etc. categories for real estate or customers. Midway cafe has currently given out over 30 Franchises, and covers well-nigh a Lakh Sqft of retail space in all.

All the Midway cafe cafe are doing well with a wide customer base and healthy revenues. Some of our franchisee and business partners have invested in more than one Midway cafe restaurant, purely based on their encouraging experience and immense faith in our brand. We welcome strategic alliances with any Governmental or Private, individual or institution with the similar vision, hunger for growth and a sound investment potential. A typical Midway cafe restaurant can be successfully operated in approx. 500 sq.ft. Area in Tier-1 & Tier-2 cities. An irresistible menu.

A welcoming experience. And a best-in-class catering platform. There are still great opportunities to bring a Midway Cafe to your neighborhood. Be the next to bring great tastes to a fast-growing group of loyal neighbors and friends. From site selection through grand opening, our team is with you every step of the way. Midway cafe is still the biggest franchise player in its category, creating an ideal opportunity for highly qualified franchise operators to engage with our brand.

OUR FOCUS IS ON SELLING FOOD.

While partnering with franchisees increases growth, we know that is not the real key to our success. The real key is our food. It's the wide variety of delicious flavors at Midway cafe that bring new customers in and bring loyal customers back. We see it every day in our own restaurants. And our franchisees benefit from that single-minded focus.

WHY MIDWAY’S FRANCHISE ?

REDUCED COST OF INVESTMENT

Get in touch with us to know about the lower cost of investments (compared to industry standards)

PROVEN HIGHER RETURN OF INVESTMENT

Starting a franchise with Hyper presents an opportunity to increase your investment in a systematic and manner.

SPECIAL TRAINING OFFERED

Special training offered to recruits from our industry experts who are well-versed in Retail line.

DON'T WORRY ABOUT FURTHER MARKETING !

Our core team will take care of that.

BRAND VALUE

Midway has grown from 1 Cafe to 34 Cafe by building our brand over the past 19 years. Now we are inviting you to be part of this success story.

  1. Established brand
  2. Low franchise fee
  3. Site location assistance
  4. Thorough training in management, operations & marketing
  5. Protected territories
  6. High purchasing power to avoid over-paying for goods
  7. Quality products in our restaurants
  8. Six revenue streams
  9. Ongoing support from our home office
  10. Multi-unit development deals available

We've successfully built and aggressively continue to build company restaurants as long-term investments in our operating model. Even so, Midway cafe is still the biggest franchise player in its category, creating an ideal opportunity for highly qualified franchise operators to engage with our brand.

We have franchise and expansion opportunities in high-profile markets across the India. Here’s what we’re looking for in our franchisees:

  1. Interest in developing multiple cafes in a market or combination of markets
  2. Relevant multi-unit restaurant/retail experience in market to be developed
  3. Demonstrated real estate expertise in market
  4. Existing infrastructure in place
  5. Strong cultural fit
  6. History of community involvement
  7. Appreciation of great food
  8. Best-in-class operators within your current system
  9. Employer of choice within your current system

OUR FRANCHISE MODELS

1.FOFO MODELS ( Franchise Owned Franchise Operated)

2.FOCO MODELS ( Franchise Owned Company Operated)

 

3.STATE FRANCHISE ( Franchise Owned Company Operated)

 

USPS OF BECOMING FRANCHISE PARTNER

  1. We are Giving more than 200 Tempting & Delicious varieties in our menu.
  2. Very Economic Investment with Good Returns.
  3. Break even time is 6 to 9 months, as Investment is less.
  4. Trained staff support for complete Two months and would be sending after also depending on the requirement.
  5. Pocket friendly menu to lure customers, Burgers staring from 31 and Pizzas starting from 61.
  6. We send the Surveyors to visit the properties short listed by you and will let you know the best as per our Brand's requirement.
  7. No wastage would be there, as we have the best Customised Inventory Maintainance software.
  8. No chef or skilled person would be required as we have to assemble Frozen Precooked material at the store level, so a fresh guy with a very minimal salary
  9. can also mug up things with in 15 to 20 days.
  10. Agreement tenure is for 5 years and the Royalty would be 10% on sales.

Franchise Models :

FOFO MODELS (Franchise Owned Franchise Operated )

Midway café ‘s focus is only on selling food. While partnering with franchisees increases growth, we know that is not the real key to our success. The real key is our food. It's the wide variety of delicious flavors at Midway cafe that brings new customers in and bring loyal customers back.

Candidate Profile :-

  • Demonstrates a passion for the Midway's brand
  • Understands the value of branded concepts with a proven business system
  • Previous or current experience in the restaurant and/or retail industry
  • Strong, marketing oriented company involved in food-related business
  • Access to appropriate real estate
  • Access to 10 to 20 lac for development and fees
  • Access to supply chain resources
  • Experience as a major brand restaurant/hospitality developer
  • Experience with Western level food safety & quality assurance systems
  • Ability to develop multiple sites

 

Support

With 90% of our restaurants operated by franchisees, Midway's is dedicated to helping our franchise community grow. We have a strategic, aggressive, long-term franchise development program that is backed by innovative, industry-leading franchise support systems. Whether you are opening your first store or your 50th, you can depend on Midway's for support.

Midway's provides the following support to our domestic franchisees

  • Field based real estate assistance to help identify ideal real estate
  • Standard prototype plans and specifications, including interior layout and décor, equipment specifications and sign design that your local architect must adapt to meet local code requirements, Management training
  • Midway's Project Manager will work with you, your architect and contractor to provide guidance on building your restaurant or café .
  • One copy of our Brand Standards Manual for each Midway's restaurant you operate for the length of the franchise agreement.
  • Continued menu evolution and systems innovation
  • Advertising support (e.g. POP, News Paper, TV, radio, digital, pamphlets , public relations)
  • Ongoing field support
  • Supply chain support

 

Marketing - INNOVATIVE MARKETING OF CAFE

We are focused on using innovative marketing strategies to position

  • Midway's is an iconic brand with 98% awareness in the World.
  • Midway 's as India’s first choice for breakfast all day, every day.
  • Midway 's has broad, demographic appeal across age, gender, race and income with a "come as you are" attitude.
  • Midway 's uses innovative, brand building advertising to stay relevant on TV, social media, radio and print.
  • The Midway 's brand continually reinvents itself to stay relevant
  • In the last 2 years, Midway 's Facebook fans went from 175,000 to over 700,000 
  • Advertising support (e.g. POP, print, TV, radio, digital, public relations)
  • Integrated marketing calendar
  • Company will give Advertisment in TV, News Paper , And Radio to Boost the sales of our Midway Cafe Franchise.
  • Company will give Advertisment in Pamphlates, Hoardings , And Digital and Social Media to Boost the sales of our Midway Cafe Franchise.

 

PRE-OPENING ACTIVITIES

  • Midway's support team assists you as you prepare to open your store. A field marketing manager will provide guidance as you plan a Grand Opening campaign and local store marketing. Congratulations on opening your Midway 's restaurant!

 

Training

  • Midway's provides a 3 month management training program for you and your managers (as applicable) that cover all aspects of operating and managing a Midway's restaurant. We also provide a New Restaurant Opening (NRO) training team that will assist in all areas of restaurant operations and in training your personnel.
     

We are committed to the support and success of our franchisees, so in addition to new restaurant and pre-opening training, we provide ongoing training through e-learning tools.

  • 1 months management training
  • 1 weeks pre-opening training and readiness
  • 1 weeks post opening support
  • Comprehensive focus on establishing your first restaurant as
  • Certified Training restaurant
  • Online training, manuals and best practices
  • Ongoing dedicated operational support

 

With a flexible model and simple operating system, we have maintained our status as the front-runner in the Family Dining segment.

 

 

     FOFO and FOCO Model Midway Cafe Franchise Requirement: -

1

Area/Size of Shop/Cafe/Restaurent

300 Sqft To 5000 Sqft

2

Investment Cost (Interior, Products, Operation Cost)

Rs.4000/ Sqft

3

Franchise Fee

Rs.4,25,000/-

4

Software Fee

Rs. 1,25,000/ Per Logins

5

Agreement Time

5 Yers

 Company will Charge Royality from FOFO MODELS:

FOFO MODELS : 10% on total monthly sales

 Company will Pay Commission to FOCO MODELS:

FOCO MODELS : 20% on total monthly sales

 

               Midway Cafe India Franchise FOCO MODEL

1

Products

Italian, Mexican , American, Continental , Chinese, Indian Food, Shakes , Ice Creams , Coffee , Beer , Hard Drinks.

2

Company Support

TV Advertisement, News Paper Ad, Radio, Pamphlets, Hoardings, Social Media Ad, Cafe Manager , Hiring , Training, Staffing , Software , Sec , Sales Support

3

Income

*Approximate Rs. 5 to 15 Lac Per Month

 

 

Investment Details

Commenced Operations

Operations Commenced On 1987

Franchising / Distribution Commenced On 2016

Franchise Details
Units

Investment INR 10lac - 20lac

Franchise/Brand Fee INR 425000

Royalty/Commission 10 %

Master / Multi Units

State Wise

Investment INR 10lac - 20lac

Unit/Brand Fee INR 2500000

Master/Brand Fee INR 2500000

Royalty/Commission 10 %

City Wise

Investment INR 10lac - 20lac

Unit/Brand Fee INR 1000000

Master/Brand Fee INR 1500000

Royalty/Commission 10 %

Expansion Locations
North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh

South

Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana

East

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Exclusive territorial rights to a unit franchise Yes

Performance guarantee to unit franchisee Yes

Anticipated percentage return on investment 80 %

Likely pay back period of capital for a unit franchise 6-10 Months

Other investment requirements Running Capital

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 300 - 1000 Sq.ft

Preferred location of unit franchise outlet Ground Floor In Market

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location Head Office

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? Lifetime

Is the term renewable? Yes

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