Dramz Whisky Bar and Lounge Private Limited Franchise Cost – How to get, Contact, Apply, Fee |
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About Us
Dramz Delhi is a premium destination dining and hospitality brand positioned around its iconic views of the Qutub Minar. It combines European and Asian cuisine with craft cocktails, premium spirits, wine, music, and celebrations.
Brand presence and competitive strengths
These are company-presented metrics and have not been independently verified.
|
Metric |
Reported figure |
|
Annual diners |
120,000 |
|
Annual Instagram reach |
18 million |
|
Instagram UGC posts |
400,000 |
|
Average rating |
4.1 |
|
Google reviews |
8,000 |
|
Zomato reviews |
4,900 |
|
Dineout ratings/reviews |
8,000 |
|
Hospitality experience |
13 years |
Key differentiators:
The deck identifies existing locations in Qutub Minar and Defence Colony, Delhi.
10% annual growth over this period.
Brand positioning and expansion
Dramz aims to establish a nationwide presence by offering iconic rooftop views and destination dining while maintaining a premium hospitality experience.
The proposed expansion focuses on metropolitan markets and cities with strong tourism potential.
and Goa.
Responsibilities under the FOCO model
The deck divides responsibilities between the franchisee and the franchisor.
|
Franchisee responsibilities |
Franchisor responsibilities |
|
Identify the location and invest in setup and inventory. |
Provide site feasibility, showroom fit-out guidance, and branding parameters. |
|
Act as a passive investor without interfering in daily operations. |
Provide market feasibility assessments and product-mix guidance. |
|
Follow brand policies and government regulations. |
Conduct central marketing, promotions, and sponsorship activities. |
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Invest in CRM, campaigns, and technology to manage customer interactions and data. |
The proposed structure suggests that the franchisee funds the investment while the brand side provides operating and marketing support. The precise operator entity and division of financial risk should be confirmed in the franchise agreement.
Operations Commenced On 2013
Franchise Commenced On 2025
Investment INR 5 Cr. above
Franchise/Brand Fee INR 5000000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 7500 - 10000 Sq.ft
Preferred location of unit franchise outlet High street
Detailed operating manuals for franchisees Yes
Franchisee training location FRANCHISE LOCATION
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 10 Years
Is the term renewable? Yes
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