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Sweet Chariot Master franchisee (Pune)

  • Area Req
    Cafe ste-up-1000sqft-1500sqft., Cakes set-up-200sqft.-300sqft.
  • Investment Range
    Rs. 10lac - 20lac
  • Franchise Outlets
    - NA -
Business Details

Sweet chariot is a Bangalore based iconic brand, engaged in manufacturing and selling bakery and confectionary products. It was in the year 1981 that sweet chariot opened its first cake shop on brigade road in Bangalore. The shop still remains and all-time favourite in the locality. They grew mainly in the field of breads, chocolates, cookies, cakes, pastries, savouries.

In 2001, sweet chariot café was inaugurated and added to Bangalore’s eatery list where price, quality and ambience were in the interest of the customer. Today, the company has spread to various parts of Bangalore and boosts of 14cafes and numerous outlets in Bangalore alone. Sweet chariot has metamorphosed into a leading bakery and confectionary company with 30,000 sq.ft. production area and 500 plus staff.

To strengthen its presence, the company extended its brand to Pune in the year of 2005. Here, it has at its disposal the state-of-the-art technology and modern manufacturing facility. With supply tools to its chain of cafes and cake shops, sweet chariot has setup 2 cafes and 4 stores in Pune. The subsequent ones will be licensed out to other interested parties by adopting the franchisee model.

The café serves a wide product range and a great, all-day menu, in a modern and relaxed environment sweet chariot has thus become a big hit with the crowd who are regulars at their 2 popular outlets in Koregaon Park and Fergusson road.

The success of its iconic cakes, dessert and various other bakery products has set new standards. Sweet chariot is now encouraging a rare trend of custom-made cakes at all its outlets. Here, you’ll get to design your own cakes, give them specific themes, which will definitely get hitched to your memory.

Sweet chariots “health and wellness” portfolio offers breads in 3 varieties – brown bread, whole wheat bread, and multi grain bread. Soon, it is planning to come up with bread enriched with omega-3. In cookies, it offers oats and sugar free as the two varieties. As for cakes, a sugar free cake bar is available and a new range of sugar free cream cakes, to be launched soon, is on the list. So now, you can have your cake and eat it too.

WHY SHOULD ONE FRANCHISE WITH  SWEET CHARIOT ?

WHAT WE OFFER

  •  Coffee industry in India – India one of the most populous country in the world has traditionally been tea drinkers. However of Late India has witnessed a slow albeit steady growth in coffee consumption. Based on current market trends if all goes well with current players in market this country will likely become among the top five markets for coffee consumption. Over the past decade the appeal of coffee has grown across India, particularly in urban areas like Pune. Factors such as globalization, an expanding middle class, rising disposable income and changing lifestyle have all contributed to the increase in coffee consumption in Pune.
  •  Fast food industry – The Indian fast food industry is anticipated to grow by 34% during 2011-2014. There has been a major shift in food habits in the metropolitan cities like Pune, about 86% of households prefer to have fast food due to step rise in dual income level and standard of living, convenience and influence of western countries. Anticipating the future growth many big international players are entering into market. This trend will emerge more strongly, providing opportunities to local players to widen their product portfolios.
  • Bakery industry – Bakery industry in India is on a growth curve. The sector which is difficult to define has indicated promising growth prospects and has been making rapid progress. The bakery industry has achieved third position in generating revenue among the processed food sector. Over 30% of the Pune’s population is in the 0-25 age group which is the primary target segment for confectionary manufacturers. These will be the prime movers for growth in the confectionary market in Pune. Bakery industry in Pune has recorded a growth of 24% in 2011-2014 with all key brands witnessing robust rise.
  • Now that we have given you the insight about a part of food industry sweet chariot has brought all the best elements of it together, so that our esteemed guests can enjoy a wonderful meal experience from our wide range of products at our outlets. The menu is carefully designed.

Investment Details

Commenced Operations

Operations Commenced On2005

Franchising / Distribution Commenced On2013

Franchise Details
Units

AreaCafe ste-up-1000sqft-1500sqft., Cakes set-up-200sqft.-300sqft.

Investment Rs. 10lac - 20lac

Franchise/Brand Fee INR 2Lacs-7Lacs50K

Royalty/Commission0%-25%, 10%-25%

Expansion Locations
North

- NA -

South

- NA -

East

- NA -

West

Maharashtra

Central

- NA -

Union Territories

- NA -

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise Yes

Performance guarantee to unit franchisee No

Anticipated percentage return on investment 25% 1st 5 Years

Likely pay back period of capital for a unit franchise 3 Years

Other investment requirements No

Property Details

Type of property required for this franchise opportunity Commercial Property.

Floor area requirement Cafe ste-up-1000sqft-1500sqft., Cakes set-up-200sqft.-300sqft.

Preferred location of unit franchise outlet Crowded location.

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location Koregaon park outlet.

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Year

Is the term renewable? Yes

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