OBJECTIVES & GOALS :
? Our goal is to reach 80% recognition of product in our target market
? To increase revenue and profits
? To maximize customer satisfaction
? Practice what we preach : integrity, ethics and open communication
MISSION STATEMENT :
?To ensure that each guest receives prompt, professional, friendly and courteous service
? To maintain a clean, comfortable and well maintained premises for our guests and staff
? To provide at a fair price - nutritional, well-prepared meals - using only quality ingredients
? To ensure that all guests and staff are treated with the respect and dignity they deserve
? To thank each guest for the opportunity to serve them By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.
Miras Foods Pvt. Ltd started operations in 2012 by introducing Roasters Pizzeria. Within a span of 3 years the company has grown many folds. We were the first to introduce Fried Chicken in the valley of Kashmir with open kitchen and highest sanitary and phyto-sanitary measures. The quality of food served and the quality of service provided is a class apart. We have set a new precedent in terms of standard, quality, restaurant interiors, service quality and the overall experience of the customer. The unique features of Bangs Fried Chicken made it stand out in our customer's minds and gave it a competitive advantage over other restaurants in the vicinity. We are aware of the fact that a good restaurant sets a high standard for its food quality and ensures that guests receive the same quality with every meal. Through incorporation of this basic idea and integration of it into our operation, we have ensured a stupendous reputation within a short span of time by relentlessly serving quality food, which compels our guests to return for repeated visits. We realize that high-quality ingredients and an experienced cook are integral factors to serving good food consistently, and we left no stone unturned to employ professional and well-trained cooks who understand the needs of the guests and work well with the kitchen staff to ensure that guests receive their meal the way they ordered every time. The response of our customers has been remarkably overwhelming and we have added Pizza to our Menu, keeping the growing popularity in mind.
? Collaborations with reputed hospitality companies across India's different regions, in order to capture the exquisite taste of different cuisines from these regions.
? Our team keeps travelling places, trying new and different cuisines each time and has a highly specialized and adept In-House Research And Development Team (R&D), consistently working round the clock to improve the taste and quality of the food we serve.
? Served food is made to go through several layers of stringent quality checks, meticulous quality assessments, sound quality control and approval so that the product quality is not compromised with and customer expectations are met, keeping health, safety and hygiene in mind.
? There is an established system consisting of specified SOP's, Protocols and Escalation matrix's which improves the efficiency of our staff and makes sure that there are no loopholes or constraints when it comes to better productivity, thereby ensuring customer satisfaction and making it the prime prerogative in our agenda. By the virtue of extremely well-devised and carefully laid out SOPs, effective streamlining is allowed by removing whole layers of management, thus ensuring reduced learning curve/training time for new employees (being a great time saver/confidence booster for the new employee), business continuity, standardized
To emerge as a dynamic, unparalleled and successful fast food restaurant by end of 2017. Miras Foods Pvt. Ltd’s responsibility is to continually improve all aspects of the world in which we operate, in each of our business chains - environment, social, economic - creating a better tomorrow than today. Our vision at Miras Foods Pvt. Ltd is to improve the wellbeing of our customers, community and people connected to our enterprise, to put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making our new restaurant brand a truly sustainable company.
? Providing a good combination of cuisines and experimenting with variety to serve better
? Increased customer satisfaction in both short and long run
? Emerge as a stand-alone, distinctive, unparalleled eatery brand.
? Handle the demands of all collaborators, partners and associates with exclusive treatment and adequate comprehension to strengthen ties and develop stronger mutual networks to aid in holistic future expansion
? Set an exemplary trend as a specialized eatery on especially chicken, pizza and shawarma food products/items.
We (Miras Foods Pvt. Ltd) are significantly aware of our duties & responsibilities, and intend to serve or meet our goals by exhibiting an ensemble of the following factors in a well-balanced fashion.
Operations Commenced On 2012
Franchise Commenced On 2015
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 8 Lacs
Royalty/Commission 5% %
City Wise
Investment INR 20lakh - 30lakh
Unit/Brand Fee INR 8 Lacs
Master/Brand Fee INR 40 Lacs
Royalty/Commission 5 %
Exclusive territorial rights to a unit franchisee Yes
Likely pay back period of capital for a Unit Franchise 2 yrs
Other investment requirements no
Delhi, Haryana, Himachal Pradesh, Punjab, Uttaranchal
Kerala, Karnataka, Tamil Nadu
Meghalaya, Manipur, West Bengal, Sikkim
Gujarat, Rajasthan, Maharashtra
Madhya Pradesh
Pondicherry, Chandigarh, Lakshadweep
Type of property required for this franchise opportunity owned or rented
Floor area requirement 400 - 3000 sq ft
Preferred location of unit franchise outlet street or malls
Detailed operating manuals for franchisees Yes
Franchisee training location on site training
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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