Hotline: 1800 102 2007
Hotline: 1800 102 2007
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  • Area Req
    1000-1500 sq ft
  • Investment Range
    INR 50 Lac - 1 Cr
  • Franchise Outlets
    - NA -
Business Details

Since 2011, PURE Home + Living has garnered a reputation of excellence in home furnishings and accessories. Products such as home furnishing, lighting, bath-ware, glassware and other accessories provide our customers with a complete home shopping experience. Pure products use the best raw materials and are put through a stringent quality checks by our team of expert designers. Currently we have stores across all major cities and hope to take this number to 40 very soon. Our rapid growth can be attributed to the increase in new middle income and upper middle income homes and a growing demand for home decor products. Pure Home+Living is the leading mass player in home accessories and decor and is poised to capture the market.


Investment Details

Commenced Operations

Operations Commenced On 2011

Franchising / Distribution Commenced On 2013

Franchise Details

Investment INR 50lac - 1 Cr.

Expansion Locations

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal


Kerala, Karnataka, Tamil Nadu


Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha


Gujarat, Rajasthan, Maharashtra, Goa


Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Anticipated percentage return on investment 20-25% %

Likely pay back period of capital for a unit franchise 2.5-3 years

Other investment requirements No

Property Details

Type of property required for this franchise opportunity High Street & Mall

Floor area requirement 1000-1500 sq ft

Preferred location of unit franchise outlet Pan India

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location At Franchisee Premises

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Years

Is the term renewable? Yes

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