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  • Area Req
    1000 - 3000 Sq.ft
  • Investment Range
    Rs. 1 Cr. - 2 Cr
  • Franchise Outlets
    Less than 10
Business Details

Franchisees Invited

An Established & Celebrated Pub Brewery

Inspired by Irish Breweries

Amazing Concept | Profitable Venture | Incredible Returns

Fuelling the Growth of

Beer Industry in India

The beer industry in India can be largely segregated into mild and strong beer segments with the latter having a greater market share (40:60 ratio). During FY04-14, the Indian beer market has grown at a CAGR of 12%.

As per estimates, the Indian beer market is one of the fastest growing in the Asia Pacific region with one of the lowest per capita consumption. This provides enormous scope for brewing industry in India, as India with PCC of 1.9 litres per annum and average population growth of ~1.1% in the next decade provides tremendous scope for growth.

Driven by change in lifestyle and growth in disposable incomes, per capita consumption of beer is expected to grow to 2.5 litre in 2018 from 1.2 litre in 2008.

Further, industry volumes are expected to grow at a CAGR of ~8% over FY15-30. Consequently, per capita consumption is expected to improve to 6.2 litres during the same period.

Meanwhile, microbreweries or craft breweries are gaining popularity in India, taking on the traditional giants that have dominated the industry for decades. A recent study conducted by yeast expert Alltech, discovered that there are more than 10,000 craft breweries worldwide. Of these, 86% are in North America and Europe.

Unfortunately, India and China rank amongst top 10 countries in population and GDP, yet neither country has more than 60 craft breweries.

With growing number of people demanding wider choice and quality in beer, people are preferring microbreweries, which can create about 2,000 different varieties of beer.

Realizing the potential and demand in India, Cerveza Brewery and Restaurant LLP has launched their Pub Brewery called Irish Village in Pune

Irish Village

Eat. Drink. Enjoy.

Irish Village Pub Brewery, a venture of Cerveza Brewery and Restaurant LLP, is an established & celebrated restro-bar known for its fresh Irish Beer, made in their own microbrewery.

Spread across a massive area of 40,000 sq ft in Pune, Irish Village is largely thronged by youngsters and professionals, who like to chill out over drinks and delicious food, along with great live music and band.

Set up as old Irish traditional bar, Irish Village premise has wooden furnishings, which gives it true Irish look and feel. Unlike other bars, Irish Village has huge outdoor seating capacity that looks extremely wonderful during evening time. Adding to the ambience is big Irish flag hanging below the ceiling at Pub’s entrance.

The restaurant staff follows strict standards for hygiene and clear distinction in ingredients used in brewery. In fact, the quality of raw materials is monitored regularly to ensure original beer taste.

For those who want to spend some lazy time chatting with friends while enjoying brunch, Irish Village offers authentic delicacies from across the world, including the best Italian cuisine. The Pub’s menu has quite a few dishes that make it popular. Amongst others, the Pub serves wonderful T-bones and sirloins, with great complexity of flavor, which one can wash down with first-class Californian reds.

Signature Offerings

Bites to Start: Peri Peri Wing, Beer Batter Fish Finger, Chicken Goujons, Chick in a Blanket, Boxty Burger

Main Menu: Sumac Crusted Grilled Chicken, Rattling Chicken, Irish Drunken Potatoes, Boxty Sizzler

Red Brick Lane Pizza: Farmers Pizza, Provincial BBQ Chicken Pizza, Irish Meat Feast, Cheese/Olives/Gherkins

Irish Village is divided into three sections: AC, Live and Garden. The guests have options of beers to choose from, as they are offered 4 to 5 beer samples to taste, deepening on their choice, they can order. In addition to beers, one can also get a wide variety of liquors, wines, cocktails and mocktails.

What’s more, the Irish Village provides their guests an opportunity to take the brewery tour and witness how beer is made within the premises.

Irish Village is conceptualized & promoted by a young and experienced team of professionals, having rich experience in the F&B domain. The team is committed to scale their operations by opening up multiple outlets at different locations in India.

Franchising Operations

Expanding Footprint across India

“Seeing the great response and appreciation received so far, we have decided to expand our presence across India through franchising. To facilitate our franchisees, we have devised a franchise development program, which will ensure proper training and support, resulting in mutual growth and profitability. We hereby invite budding entrepreneurs and existing restaurant owners to be a part of our ambitious venture.” – Rau More, Co-Founder & Partner, Irish Village

After making its successful debut in Pune, Irish Village management is moving ahead with massive expansion plans.

Great Reasons to Partner with Irish Village

Popular Brand: Irish Village is a young & popular brand loved by working professionals and youngsters and for its ambience, fresh beers and global cuisines.

Experienced Management: Irish Village management has great industry knowledge and rich experience in the F&B business.

Great Opportunity: Irish Village franchise is a low risk opportunity with great profit potential, rapid growth with long-term stability.

Recession-free: F&B business is unaffected by the ups & downs of an economy, as food and socializing are necessities of life.

Professional Team: Irish Village has well trained & professional team of brewers and chefs, responsible for creating the real magic in all their offerings.

  • Support System: Irish Village management is committed to offering complete guidance and operational support to franchisees, for mutual growth and profitability. 

Investment Details

Commenced Operations

Operations Commenced On2013

Franchising / Distribution Commenced On2015

Franchise Details
Units

Area1000 - 3000 Sq.ft

Investment Rs. 1 Cr. - 2 Cr

Franchise/Brand Fee 20 lac

Royalty/Commission- NA -

Master / Multi Units

Region Wise

Investment Rs. 10000 - 50 K

Unit Fee - NA -

Master Fee - NA -

Commission - NA -

State Wise

Investment Rs. 10000 - 50 K

Unit/Brand Fee - NA -

Master/Brand Fee - NA -

Royalty/Commission - NA -

City Wise

Investment Rs. 10000 - 50 K

Unit/Brand Fee - NA -

Master/Brand Fee - NA -

Royalty/Commission - NA -

Expansion Locations
North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttar Pradesh, Uttaranchal

South

Andhra Pradesh, Karnataka, Kerala, Tamil Nadu

East

Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura, West Bengal

West

Goa, Gujarat, Maharashtra, Rajasthan

Central

Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh

Union Territories

Andaman and Nicobar, Chandigarh, Daman and Diu, Lakshadweep, Pondicherry

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment 45

Likely pay back period of capital for a unit franchise - NA -

Other investment requirements - NA -

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 1000 - 3000 Sq.ft

Preferred location of unit franchise outlet Pan India

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location No

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Year

Is the term renewable? Yes

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