Hilife Apparel's Pvt Ltd

Trove is a brand that lives by the ocean, the dreams of an endless summer made a reality.

Rajanikanth Umakanthan, our Founder and Creative Director, started Trove to bringvibrant swimwearto the Indian market. As a fashion photographer, he saw the ins and outs of the industry through his camera lens, thus ensuring that Trove would set aflame on social media.

A print and style for everyone and anyone, Troveseuphoric printsandjuicy bright coloursbring about that shoreline charm. Rooted ininclusivity and body positivity, our brand aims at going beyond the beach with its resort wear collections.

The luxurious feel of the fabrics and finish on the garments take priority second only to the sustainable goals of the brand. By using better initiatives cotton, linen, cupro and ecovero viscose for our resort wear and recycled polyester and nylon for swimwear we hope to make a change one step at a time.

Extreme comfortpaired with stunning visuals derived from the ocean, beach and summer will leave you craving that vibrant vacation to anywhere.

With travel always on our minds, we hope to bring colour into your life and your#instaworthypictures! Wherever your next travel destination is, we know Trove belongs in your suitcase!