EMCO FABRICS

The most glorious fashion retailer of the 80’s & the first store to bring in Designer Salwars in Chennai way back in 1982 Emco Fabrics was the totally original brainchild of Kumar Shroff, a skilled fashion drawer-turned- designer. Starting off as a mail-order boutique with a few cheap garments cut all to the same tiny size, Emco Fabrics launches “ SELENE ” the label with a silver lining showcasing the Indian ethnic lifestyle now promoted by the second generation .The open store display encourages visitors to appreciate the luxurious feel of its product range, focusing on what it calls “affordable fashion,” Selene features pieces by contemporary designers including ethnic & western tops ,dresses, blouses, designer salwars , kurtis, dress materials & accessories.