passion retail india pvt.ltd

Well, Passion Retail is a franchise primarily because there are a lot of benefits that go in the favor of a franchise chain and a franchisee. In fact market research shows that Franchising is in effect one of the most speedily growing sections of the humongous mammoth called the Indian Economy. The advantages of building a business from the scratch which is what one does in a franchise are rather many! We would like to discuss with you some of the premium advantages that we take in to consideration from a positive point of view. After you have gone through this list you will understand why we are so prone on this form of stand alone business. Advantages in favor of a Franchisee * A Proven Track Record: The first and foremost advantage that a Franchisee often enjoys is the solid support that it draws from the Franchiser’s continual development and research programs. All these are primarily designed to work on and improve the entire business helping it remain trendy and upgraded so that it could stand the cut throat competition in the market. So in a gist the franchisee gains from the entire chain’s proven track record. * Authenticity of Patents and Trademarks: As a part of the franchise chain, the franchisee is entitled to have an access to the Franchiser’s Trade Marks, Patents, Copyrights, and all other trade secrets and business formulae that would act in favor of the business. * Speedy Start: The franchisee business always has a shorter learning curve than an original one. This is primarily because the franchisee is lucky enough to have the precious guidance and supervision of the Franchiser. The latter’s entire business experience works in favor of the franchisee, which can very easily start up any new operation with rather ease and success. * Reduces levels of Risk: As a franchisee, the possibilities of failure on your part are a lot less! The Franchiser’s expertise, experience and confirmed resources are all there to help you out and extend support to your business. Market study shows that the success rate for franchisees is more than 90%. * Smaller Investments: It is a common trend with the franchisers that they keep their front end investment demands quite at a low level. This is an encouraging factor for all the new entrepreneurs. At times the franchiser may even negotiate with the franchisee on issues like improved rates of finance or offer them positive settings which are backed by the success rate of the entire chain. * The power to buy: The in-house built-up and the assembled buying power of the franchiser helps make a huge difference in the franchisee’s business costs. * The value of the Brand Name: Working with an established brand, the franchisee enjoys the advantage of marketing the entire range of already established products. He or she will be selling products that already have recognition among the consumers. So the franchise doesn’t have to take care of any investments in terms of marketing and advertisements to additionally make the product known. * The back-up business support: As a franchisee an entity always receives a precious business support that includes training, marketing, selection of site, introduction to new technology, etc. * The publicity benefit: The franchisee also benefits from the franchiser’s promotional and advertising activities on both a national and international level. They can get this advantage at a much lower cost than what they had to spend if they did it on their own. * Areas of competition: The specialty with a franchise system is that each and every franchisee is allotted their very own area for functioning. Hence the defined territories ideally prepare the franchisees for competition.