FEDERAL BRANDS LIMITED
Investment Size INR 20 Lac - 30 Lac
Franchise Outlets Less than 10
Introduction
Live In range was first introduced in June 98 with a range of male bottoms, primarily with jeans, cotton trousers etc.
Since then it has revolutionized the whole imagery of Jeans, with its innovative styles and attention to detail in every aspect of its manufacture.
Live In today offers a wide range of denims, trousers in khakis chinos, multi pocket cargos corduroys, shorts, high end fashion denims, with latest designs and washes in Ultra slim fit, which has become an inseparable part of a modern young mens day to day existence, hence dramatizing the concept of Cant Live Without .
Live In is today one of the fastest growing brands in the country with the strongest network of over 2300 Multi Brand Outlets and some Exclusive Stores which are growing across the country.
Mission Statement
Our mission is to cater the market with best combination of quality, price and service
Initial Positioning
Initially positioned as Mid Segment brand
Catering to value driven customers
Value for Money Products
Only brand in the segment to have huge array of Male Bottom Wear.