Indian Clothing League Pvt Ltd

About 612 League

612 league is the first Indian clothing brand focusing on pre-teen children. The brand, launched through a pilot design studio facility in year 2009, has within a short period of 6 years, been able to penetrate the entire Indian market, being available at over 450 POS across 150 cities of India.

The brand offers a complete range of trendy, high quality, affordable and comfortable apparel for boys and girls, in knits and woven, for both summer and winter season. At the core of 612 League is the belief that a tween i.e. a child who is not yet a teenager, is aware of many adult issues and aspires to a teenager lifestyle. It promotes and encourages an active lifestyle by offering products with suitable fabrics, and strictly adhering to quality where every button, zip and other accessory undergoes stringent tests to ensure that the products remain hassle free for a long time.

612 league is an imagined in India, international in outlook brand that stands shoulder-to-shoulder in the retail market and matches global apparel brands in terms of quality and design. The brand has won the prestigious pinnacle award for best kids wear performance at Shoppers Stop for 2 years and best performing kids wear brand at Reliance Trends for 3 years in a row. The brands business has consistently grown over 50% p.a. and it is firmly on track to be the top-of-the-mind recall kids wear brand in India. We strive to be Omni-present with a balanced presence across various retail formats like LFS, e-com, MBOs and EBOs. The current EBO presence of over 50 stores is being ramped up to 100 within the next 1-2 years.