Fishcorn India Private Limited

Best Hygienic seafood Storein Town!

In India, the fish marketing is highly unorganized. Retail fish markets are miniatures of wholesale markets, the variations being in terms of size, quality of fish, number of traders, facilities, proximity to the consumers, etc. Most retailers sell fish by roadside without maintenance of quality or hygiene and without access to drinking water shelter and fish dressing platform. Fish passes through several intermediaries from the landing centre or fish pond to the consumer.

The intermediaries are involved in providing services of head-loading, processing, preservation, packing and transportation and these activities result in cost addition at every stage of marketing. Most wholesale markets were very old, unhygienic, without proper facilities for handling with limited or no facilities for cold/ chilled storage and ice plants.

Growing awareness of the nutritive value of fish and the subsequent shift in the dietary pattern has increase the demand for fish in the local markets. In recent years, a slow transformation of unorganized fish retail marketing into an organized marketing is becoming visible through the entry of private retailing giants Fishcorn India Pvt. Ltd. Domestic fish marketing holds a huge potential, it is still highly unorganized and unregulated in India. It has long been neglected for various reasons.