Outlier Foods Private Limited

About Us:

Decadenz is pioneering the category of Spoonable Chocolate Fudge in India, with its international product, exciting format, unique flavours and healthier attributes. Having had an overwhelming launch in Gurgaon in 2017, brand Decadenz has emerged as the Go-to brand for millennial dessert and sweet snack cravings- with its products being available on the fingertips as a digital only brand across food tech platforms.

To cater to the overwhelming demand across Delhi NCR, Decadenz is setting up cloud franchise outlets across multiple locations. The franchise model provides an excellent opportunity to join a brand that is challenging the established frozen desserts and chocolate brands at an early stage, and be a part of the growth story of Chocolate v2.0 in India.

USPs of franchise model (Dark cloud store)

- Minimal up-front investment amount per outlet: Investment required only in refrigeration, storage and basic hardware.

- Slick operations: Collection, storage and dispatch of Decadenz products from Cloud store among digital channel partners ensures lower staffing costs and simple SOPs.

- Extremely low fixed costs: Low rentals, lean staffing ensures best in class cost structure.

- Exponential growth projected: Business via food tech platforms currently at an inflection point- expected to grow exponentially over the next 3 years.

- Extremely attractive for current franchisees having operations in multiple locations in Delhi NCR with excess manpower and refrigeration capacity at current locations- potential to earn significant incremental revenue at little marginal costs.