BeCafe

BeCafe is a Franchised Caf Chain of BPCL with best beverages, excellent food, comfortable seating andclean washroom.

Mission: We will be Indias largest franchised caf chain with a customer value proposition of providing ON THE GO FB convenience.

Business Objective:

• Sustain and grow our highway business while staying relevant to the highway consumer by building a network which offers a differentiated customer experience around fuel + on the go FB convenience + hygienic toilet + EV charging + parking to the rapidly growing motorist segment.
• Highway travellers crave for a good eatery, hygienic washrooms, and a place to stretch their legs giving us an opportunity to step in and fulfil that need with our outlets which offer all of these along with something more.
• Bring the taste and experience of a premium cafe at a comparatively nominal prince in the top cities of the country, thus becoming one of the major players in this market segment.
• Realise higher fuel sales and revenues from our highway and urban network through additional customer turn-ins.
• Gain entry in the high margin FB segment, create opportunities to make inroads into the value chain through private labels, backward integration and stake holding.