SLANZ CAFE & SEVEN SCOOPS ICECREAMS (AMRTAVISVA PVT. L

1. 1. BRAND STRATERGY.

o Slanz Café is working on next generation Artificial technology which we believe in place within the next couple of years which can predict the customer’s taste, mood, make suggestions about new products based on his taste, Help him choose the best offer/discount etc.

o Along with social media marketing, legacy paper/banner/poster marketing, we at Slanz Café also use ‘Multimedia Push technology’ to push Ads on the screens of every outlet which is cloud controlled.

o Slanz Cafe is all about association.

o Slanz Café is all about a mesmerizing experience for every customer.

1. 2. USP Of SLANZ CAFE

• oWe are a home grown Indian coffee/cafe brand looking at rapid expansion Pan India with analytical market research based decision-making system starting from site selection to demographics to customer spending power, with the help of technology based tools to assist in not only business decisions but also creating the 'wow' factor in customers' with the application of Artificial Intelligence.

3. FRANCHISE OFFERING

• 4. FUTURE GROWTH AND EXPANSION
• o Plan is to expand across about 15 Tier 1 and Tier 2 cities and have a pan India Presence in the next 5 years.
• o We are very happy to work and collaborate with young entrepreneurs who are keen to understand the new age business dynamics.
• o People with vision and passion.
• o People with managerial skills.
• o People especially from the IT industry who want to branch out and use their skills and grow with the brand.

• 5. FRANCHISING VALUE PROPOSITION
• o We believe in pure play franchise model.
• A branded food outlet which is not a chef driven model and one that is process driven, quality controlled model which can be easily setup in any number of locations within a very short span of time under controlled costs which also promises faster ROI, Operational break even and mitigates most of the risks

• 6.CRITERIA FOR FRANCHISEE
• o We are very happy to work and collaborate with young entrepreneurs who are keen to understand the new age business dynamics.
• o People with vision and passion.
• o People with managerial skills.
• o People especially from the IT industry who want to branch out and use their skills and grow with the brand.
• o We are also looking for people who can join us, partner with us, invest with us intellectually and financially to grow with a company with deep rooted passion, ethics and vision.