Anita Dongre-AND/Global Desi

AND DESIGNS INDIA LIMITED: Established in the year 1988, ADIL is the brainchild of Ms. Anita Dongre, Creative Director, and is one of India’s most reputable fashion houses for Women’ s wear. Today, AND DESIGNS INDIA LTD owns five premium Women’s wear brands to its credit, which are currently being marketed from over 180 retail points across the country. These comprise of a combination of Exclusive Brand Outlets (EBO’s) and Multi Brand Outlets (MBO’s). AND DESIGNS INDIA LTD - It’s Brands • ANITA DONGRE TIMELESS • ANITA DONGRE IiNTER-PRET • ANITA DONGRE GRASSROOT • AND • GLOBAL DESI • CLAY WELLNESS ANITA DONGRE TIMELESS delves into the heritage of Indian textiles and puts to use traditional weaves and silks from master weavers all over the country to create styles that are classic, feminine, and eternal and can be handed down from one generation to the next. A collection that embodies the beauty of hand crafted embroideries and fabrics. This label brings together couture sensibilities and timeless style. Aptly called ANITA DONGRE TIMELESS, the eternal occasion wear - a fashion statement with that adds elegance and grace to your wardrobe. ANITA DONGRE IINTER- PRET : A high-impact globetrotting mix of Indian and western wear that works up this fashion brand into a comfortable yet at the same time very sensual occasion wear. This prêt range is for those who need wardrobe versatility in everyday semi formal-to-formal clothing. It lets you skillfully team up separates that are international in appeal and can be coordinated or dressed up or down to suit your taste. The label brings out fresh new collections in interesting contemporary styles that combine fashionable elegance with strong detailing that not only makes headlines but heads turn too. ANITA DONGRE GRASSROOT, the fashion movement encourages the use of organic textiles made from techniques that do not harm the environment. A movement that revives the artisan culture by putting into use traditional textile practices and techniques. The GRASSROOT ideology for good life is to go back to the basics and start afresh. This toast of unique and creative eco-friendly garments are a must-have in every socially conscious woman's wardrobe AND is currently one of India’s most popular western wear brands for women, catering to a large segment of urban women ranging from young college girls to fashion conscious corporate executives. AND has always been known as a brand of clothing that’s trendy, stylish and affordable, a brand where color and style is always adept with global fashion trends. AND has come a long way since it’s inception, moving on to ethnic and fusion wear, bags and accessories. Thanks to it’s growing popularity, AND now retails from 24 cities across India which include Mumbai, Delhi, Bangalore and all Pantaloon and Shoppers’ Stop stores across the country. Designed on the lines of “Global Style, Indian Threads”. Global Desi impeccably blends cuts, color, embellishments and the vibrancy of Indian fabrics into kurtas that you can team with a churidar / shalwar / patiala or just about anything. This is one label that helps you create your own unique style mantra. Separates, coordinated and Indian sets Global Desi has them all. From funky t-shirts with Indian motifs and block printed kurtas to colorful jeweler, footwear and bags. We believe that transformation is total only if the mind and body are addressed simultaneously. At CLAY, we recognize that first impressions are last impressions and thus the CLAY approach to self enhancement touches upon wellness of the mind and the body. An enthusiast of good health, fitness and spiritual well being, Anita brings to the busy Mumbaiite a wellness center that would offer solutions to improving lifestyles, from the physical to the emotional. By converting a beautiful, cozy cottage in the heart of Bandra’s Pali village into a haven of natural beauty, Come home to good life ! And Designs India Ltd – its promoters, aim and mission And Designs India Limited is promoted by Ms. Anita Dongre, Mr. Mukesh Sawlani and Ms. Meena Sehra, with a focus to provide simple, stylish & affordable fashion to today’s women. Aim: The aim of the company is to provide a fashion statement to every Indian woman with a desire to look good and for tasteful clothing with varied spending powers. ADIL caters to women from every segment. ADIL takes pride in presenting a palette for every kind of Indian woman for every occasion. The company has now established itself as a power brand within the women’s wear segment in India. The brands not only retail from its Exclusive stores across India, but also from Multi-Brand Outlets (MBO’s) such as Pantaloon, Shoppers’ Stop, Lifestyle, Debenhams , Central , Reliance Trends and Brand Factory. Mission: The company has already stead fast onto its growth. With new stores and counters opening up almost every month, the company now looks at opening its exclusive outlets in every Indian city and town. With a reach in every city, the mission will then be to deliver each of the brands to these destination cities. Conclusion: And Designs India Ltd (ADIL) stands tall in the league of some of the well-known fashion houses of India. Staying true to its mission, ADIL promises to cater simple yet stylish clothes at affordable prices for today’s fashion conscious women. This endeavor which is present in more than 30 cities in India is now on its verge to launch itself across the length and breadth of India and globally. The growth of any organization relies upon a vision. Its pace relies upon the mission & its strength lies in its workforce. All our hard work put together will form an integral part to its success.