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Cricket creating business opportunities

May 17, 2011 | COMMENTS ( 0 )

Cricket creating business opportunities

With the growing global popularity of cricket, traders interest in cricket-related products from SMEs (small and medium enterprises) has more than doubled in the past year, a study said.

Online searches from buyers all over the world for cricket-related products jumped by 130 per cent between February, 2010, and January 2011, said statistics compiled by Alibaba.com, the world's largest business-to- business e-commerce portal.

Indian suppliers received 49.60 per cent of enquiries from cricketing countries like the United Kingdom, Australia, South Africa, West Indies, New Zealand and Pakistan.

Around 12 per cent of the global enquiries came from prospective buyers in countries such as the USA, China and Singapore, all traditionally non-cricket playing nations, the report said.

"The data that we have is extremely interesting and presents an attractive business opportunity for Indian SMEs engaged in production of cricketing gear. SMEs can now explore markets such as the USA and China where the International Cricket Council (ICC) has been actively promoting cricket," Sandeep Deshpande, Alibaba's India country manager told PTI.

Cricket products that buyers are looking for include cricket bats and balls, which account for a significant percentage of the buyer searches, followed by cricket bat stickers, jerseys and other cricket wear.

 

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