Welcome Guest

Businessex.Com

Strict Standards: Only variables should be passed by reference in /home/franchis/public_html/entrepreneur/entrepreneur/templates/InterviewDetail_tpl.php on line 7
Home Interviews Start Up  Social  Business Out of Organic Waste

Business Out of Organic Waste

Poonam believes that every citizen has a moral responsibility of keeping their surroundings clean. She rightly, feels that the organic waste, which we usually dump in the dustbin can be used in a productive manner to prepare compost and this is what her c

Tags: Ms Poonam Bir Kasturi, Proprietor, Daily Dump

BY Harmit Singh | November 18, 2009 | COMMENTS ( 0 ) |

Business Out of Organic Waste
Ms Poonam Bir Kasturi Proprietor, Daily Dump

Poonam believes that every citizen has a moral responsibility of keeping their surroundings clean. She rightly, feels that the organic waste, which we usually dump in the dustbin can be used in a productive manner to prepare compost and this is what her company, Daily Dump is based on. It provides the service of composting.

Harmit Singh (HS): Tell us about Daily Dump.

 

Poonam B Kasturi (PBK): Rather than throwing waste like apple skin, banana skin and other organic wastes into the dustbin, they can be mixed with other compounds to convert them into compost. This will have two advantages. Firstly, our surroundings would become clean and secondly, high quality compost can be prepared at a minimal cost.

 

I am a trained designer from National Institute of Design, Ahmedabad and with a team of 7 people, I provide the services of aerobic composting.

 

(HS):  How did the idea germinate?

 

(PBK): I had been observing how people usually throw organic waste rather than thinking of some idea of putting it to some productive use. Being a creative person, I thought of taking the initiative myself. Thus, Daily Dump a business of converting organic wastes into useful compost came into being.

 

(HS): What is your business model? Where does the revenue come from?

 

(PBK): We charge people for provide the services of composting. My team imparts training to people on how to compost, besides providing services. We have various plans, weekly, fortnightly, monthly etc for the services.

 

(HS): Who do you target?

 

(PBK): We sell services and the knowledge of composting of organic wastes. Our target customers are people who want to convert their organic wastes into high quality compost.

 

(HS): How did you initially fund your organisation?

 

(PBK): The funds required to set up the organisation and to run it have always come from my pocket.

 

(HS): To what extent do you use technology for your business?

 

(PBK): This business does not require any technology, just the manpower and the knowledge of composting.

 

(HS): How do you market your services?

 

(PBK): The publicity is mainly through the word of mouth. It is also done via the print media. I feel awareness is very important; people should be made aware of the fact that organic waste can be reproduced to high quality compost.

 

(HS): What difficulties did you face when you started?

 

(PBK): It wasn’t really much difficult to start this business. I had the idea and knew how it is to be done

 

 (HS): What advice would you like to give to aspiring entrepreneurs?

 

(PBK): I believe that one should have adequate finances to start a venture on his/her own.  One should initially work for a few years in a company, before starting up.

 

 

 

 

 

Please add your comment

Rating  
Not readable? Change text.

Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Related Interviews

For the Betterment of Informal Workers

Gayathri Vasudevan, Founder & CEO, LabourNet

In an interview with SMEntrepreneur, Gayathri Vasudevan, Founder & CEO, LabourNet, has shared more about its growth and expansion...

Empowering the Rickshaw Puller Community

Naveen Krishna, Founder and Director, SMV Wheels

In an exclusive interview with SMEntrepreneur, Naveen Krishna, Founder and Director, SMV Wheels, shares more about his journey towards...

Soaring high on unique concepts

Anand Chhatpar, CEO, Brain Reactions

Born to a Sindhi family, Anand Chhatpar’s upbringing prepared him for business at a very young age. The CEO of Brain Reactions, who...

The social entrepreneur

Venkat Krishnan, Founder, GiveIndia

Money matters but not to everybody. There are some who work for bringing about a change. Venkat Krishnan, the founder of GiveIndia and...