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Online gift shop

Online gift shops are a hot business opportunity. Go ahead and explore.

Tags: online gift shop, t-woods, inkfruit, shambhavi anand, business idea, business opportunity, hot business idea

BY Entrepreneur  |  Jan 24, 2010 comments ( 20 ) |

It was my close friend’s birthday last week; the friend who has stood by me in every ups and downs of life. I wanted to gift him something unique but was really pressed for time. Considering my six-days-working office schedule, I could not spare time to buy a gift for him. Voila! To my rescue came - the online gift shops.  

 

Like they say necessity is the mother of all inventions and also all business opportunities. Entrepreneurs have cashed in on this necessity too. With the hectic lifestyle, people prefer shopping online over visiting the brick and mortar store, especially if it is for a gift item. 

 

The Concept 

 

An online gift shop is a website that sells gift items. The gift items can be anything like mugs, T-shirts, and key chains. The things available for purchase are on display on the website and can be bought by several modes of payment; credit/debit cards as well as cash on delivery.  

 

Customers can check the product on the website, and place their order. The specifications of size, gender, colour and others depending on the product are mentioned while the order is placed. Then the product is customised and delivered at the mentioned address by the seller. So the buyer is saved from the hassle of going to the market. 

 

Popular products 

 

There is no limit to products that are sold online. Products ranging from T-shirts, jewellery, bags and other accessories to electronics all are high on demand. All you need to do is assess your skill-sets and the infrastructure you have and then zero-in on a product, which you can easily manufacture. 

 

Mr Sundar Thulsiraman, the founder of www.t-woods.com says, “We were already into the manufacturing of T-shirts for other brands. So we thought of launching a domestic brand online.” Apart from the business for the parent company, Mr Thulsiraman gets orders online too. “We get corporate orders online from companies like HCL,” he adds. 

 

Business basics 

 

There are three very important things for an online gift shop: 

 

  • Design – The design on the gift, whether it is a T-shirt, mug, bag or a keychain should be trendy as most of the products are design oriented. The design can also be content oriented with funny one-liners or quotable quotes on it.

    For creative and fresh designs you can either have a team of designers or produce user-generated products or both. Mr Kashyap Dalal, the founder and the Maharaja (another name for CEO) of www.inkfruit.com, which sells T-shirts online, says, “We have a team of designers and users can also upload graphics. We hold design competitions also. Every month we have voting for these designs and the score each graphic gets helps us decide the products. The winner gets prize money ranging from Rs 5, 000 to Rs 20, 000 and also publicity. That gives them an incentive to create their own stuff.” 

  • Website – Since your website is the face of your business, it needs to present the best of you. Also, the display of the designs should have clarity. Since most of your customers will be busy people and might not be tech-savvy, it should be user friendly. Queries related to cancellation of order, shipment, size, colour and other forms of customisation should be answered for the convenience of the user. Designs should also not take too much of time in downloading, as it may drive the users away. Every product should be christened properly to ensure ease in placing orders.

    Your website should also be search engine optimised so that it comes in the first page when a search is initiated. It might sound unnecessary but the website is the most important tool of your business and SEO (search engine optimisation) is the most important method if marketing it. 

  • Mode of payment – Since the mode of payment can be online you must ensure that your website is security enabled.

    As many people choose not to share their sensitive data like credit card number etc. online, there should be options available for payment. From plastic money to cheque to cash-on-delivery, you should be open to all modes of payment. 

     

Investment 

 

According to Mr Dalal the total investment in setting up something like this should not be more than Rs 5 Lakhs. “In fact if you have the know-how of creating a website and all, the initial cost will just be in thousands,” he says.  

Keep in mind that you do not have to invest in a shop or an office. You can start your website from home.  

 

Team 

 

Your team must have some designers and technical support. If you have both you needn’t worry about anything. Mr Dalal started with just three people including him. Today he has a team of 25 people who handle the technology front, the customers, operations and also has a creative team. 

 

Target Audience 

 

Who is your target audience? Somebody who surfs the Internet; and has no time to go out to the market or has a laid back nature! In most cases this is a profile of youngsters with enough disposable income. So design your product accordingly. 

 

Innovation 

 

Bring in some innovation, which goes even without saying. You need to stand out. There is a lot of competition. You need to strike a chord with your customer; and there has to be a unique way of doing that.  

Please add your comment

Dkumar

December 20, 2012 at 7:05 pm

You may contact to start his bussiness as i am already running this business and create same for your too.\r\ninterested people pls contact.

Reply |

Dhiraj

October 26, 2012 at 4:21 pm

i am interested to joint this, but required further more information to start. request you to send the same.

Reply |

amit kumar tamrakar

July 06, 2012 at 11:02 am

i am interest to start the small business with some low investment in chhatarpur (M.P.). so, please send details and minimum how much capital required to start this business.\r\n\r\n

Reply |

Pankaj

September 08, 2011 at 11:57 am

Its an great idea! I would like to know more . But I cant invest more than 1 lac so can I get into this.

Reply |

Mano

August 24, 2011 at 8:35 pm

Really great and valuable concept! Kindly email me details and information required to start up my own e-shop business. hope i will get the details soon from you.

Reply |

Bhakti

July 19, 2011 at 10:48 pm

I want to start something similar kind of business, if i could get the details of how to begin , it would be really helpful.

Reply |

Avinash

June 14, 2011 at 3:48 am

Great idea ! Would certainly like to venture out in online shops. Kindly email me details and information required to start up my own e-shop!

Reply |

Tanuj

April 17, 2011 at 8:03 am

Kindly let us know whom to contact with their contact numbers! I am interested in this ebusiness.

Reply |

MISTLETOE florist

March 17, 2011 at 12:13 am

IT IS A FLORIST COMPANY WHICH HEREBY WANTS TO GIVE FRANCHISES TO VARIOUS GIFTS SHOPS.WE WANT TO MAKE CHANNEL PARTNERS ALL OVER INDIA AND WILL DELIVER FLOWERS N GIFTS BY GIVING DOORSTEP SERVICES.WE HAVE WEBSITE ALSO THROUGH WHICH A SHOP OWNER WILL ABLE TO TAKE AN ORDER FROM THE CUSTOMER.THUS IF ALL THE CATEGORIES MATCHES TO ANY FRANCHISE ,PLEASE MAIL US SOON.

Reply |

MISTLETOE florist

March 17, 2011 at 12:11 am

IT IS A FLORIST COMPANY WHICH HEREBY WANTS TO GIVE FRANCHISES TO VARIOUS GIFTS SHOPS.WE WANT TO MAKE CHANNEL PARTNERS ALL OVER INDIA AND WILL DELIVER FLOWERS N GIFTS BY GIVING DOORSTEP SERVICES.WE HAVE WEBSITE ALSO THROUGH WHICH A SHOP OWNER WILL ABLE TO TAKE AN ORDER FROM THE CUSTOMER.THUS IF ALL THE CATEGORIES MATCHES TO ANY FRANCHISE ,PLEASE MAIL US SOON.

Reply |

P K SHRIVASTAVA

December 30, 2010 at 7:03 am

I would Like to know more. contact member@franchiseindia.com

Reply |

shyju

December 26, 2010 at 3:39 am

pls give the details to start this biz.

Reply |

amit pal

August 27, 2010 at 4:09 am

Hi, I lyk to start online business in education regards

Reply |

Deepak Khanna

June 28, 2010 at 6:34 am

I LIKE THIS CONCEPT. IN FACT, I WOULD LIKE TO START IT AS SOON AS POSSIBLE.

Reply |

Poonam

June 27, 2010 at 2:46 pm

A great idea;wish to start same kind of net business.

Reply |

randheer

June 24, 2010 at 7:20 am

interesting opportunity

Reply |

saini

June 14, 2010 at 6:02 am

good article thanks

Reply |

Saurabh

May 25, 2010 at 1:29 pm

This is great Idea!.I would like to start up this concept in Delhi.Contact me with Details.

Reply |

sagar

May 06, 2010 at 12:36 pm

i am interest to start the small business with some low investment in hyderabad. so, please send details and minimum how much capital required to start this business.

Reply |

d.swarooparani

April 24, 2010 at 2:59 am

give meidias of some low investment at hyd.

Reply |

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