Welcome Guest

Businessex.Com
Home Article Features Columnists  The Executive Centre: Offering flexible, service-led work environment for mompreneurs

The Executive Centre: Offering flexible, service-led work environment for mompreneurs

With Mother's Day coming up, there's no better time to recognise both full time and working moms out there. Happy Mother's Day!

Tags: Mompreneurs, Mothers day, The Executive Centre, Co-working space, Virtual offices, Entrepreneur

BY Guest Author  |  Apr 28, 2015 comments ( 0 ) |

With Mother’s Day coming up, there’s no better time to recognise both full time and working moms out there. Happy Mother’s Day!

Running a business is not simple, nor is running a family. Whilst striking a balance between raising children and pursuing a career remains one of the central challenges facing working women, “Mompreneurs”, a term to describe moms who explore the dual role of mom and entrepreneur, has gradually emerged as an amazing phenomenon in small business sector, playing a strong and definitive role in the world of entrepreneurship.

The rise of this emerging trend appears to be driven by Mompreneurs’ demand for flexibility, and with this, flexible workplace solutions are increasingly well-positioned to play a key role in supporting the movement for women in the workforce.

Maintaining a work-family balance

Women, leaving the workforce to start a family and opting to start at-home business where they can be both ‘mom’ and ‘CEO’ simultaneously, thrive on flexibility which has become an integral part in maintaining a healthy work-family balance. This makes working from a virtual office, which compliments business responsibilities and motherhood, the logical path.

Today, it’s a phenomenon that educated and business-orientated women are proving that there is no need to sacrifice family life for a promising career, and businesses are discovering their talent and taking on the new philosophies of the mompreneurs and work–life balance. Flexible workplace solutions are here to do their part, being a driving force behind this movement of women entrepreneurs.

Virtual Office combines People, Place and Technology -- the three key components needed to serve mobile and work-from-home professionals. It uses technologies such as phone management system, email system and video conferencing to conduct daily business activities anytime, anywhere, maximising mobility, flexibility and productivity.

One of the benefits of working from a virtual office is reduced commute times. A mompreneur can work when and where she wants and no long run through all the routines supposed to do such as waking up early, hurrying her kids off to school and getting stuck in traffic jam. With a virtual office which works around a demanding schedule, time can be better spent on her family and energy could be saved from a long commute.

Virtual offices

Virtual office can also serve as a vacation back-up, allowing a mompreneur to have her calls get answered by a virtual receptionist in a professional manner while on vacation with her family. With a professional and personable call answering system in place, important calls can be forwarded to her overseas mobile, and all her voicemails can be sent to her e-mail inbox so that she can keep her business deals moving at night while her kids are fast asleep.

Nevertheless, working from home is not always the ideal option for a mompreneur. When a home office is not fully equipped to operate at full scale or a dedicated, temporary workspace is needed to filter distractions that interrupt work flow, serviced office then comes into play. That is when a flexible workplace, like The Executive Centre’s business lounge or hot desks, can offer great benefits to working moms.

Serviced office centres can accommodate such needs by providing private workspace separated from household distractions and fully equipped with office equipment and supplies, as well as meeting rooms which are perfect for formal meeting with current or prospective clients.

Mompreneurs are incredible multitasking professionals. All they need is flexibility. By providing quality, flexible, service-led work environments with all the essentials within reach, whether it is a virtual office, a business lounge, a serviced office or a hot-desk by the hour, the flexible workspace industry is evolving.

Over the next decade, mompreneurs will continue to grow in number as women looking for better career options and work–family balance will increasingly turn to entrepreneurship to fulfil their goals.

The writer of this article is Gigi Liu, Corporate Director – Marketing Communications, The Executive Centre. Liu has over 15 years of experience in corporate branding, marketing, public relations, corporate social responsibility and stakeholder management. The Executive Centre is Asia Pacific’s premium serviced office provider providing serviced offices, virtual offices, meeting and conference facilities, and business concierge services to multinational corporations, small- and medium-sized enterprises, and start-ups locally, regionally and internationally. The views expressed here are personal.

Please add your comment

Rating
Not readable? Change text. Enter the characters as seen on the image (case insensitive)
  Notify me of follow up comments via e-mail   Subscribe for daily newsletter

Related Articles

How to pitch your biz plan

BY Nandini Vaidyanathan and Ramanan Subramani

Imagine you are in the elevator with Warren Buffet or someone like him, and you have this brilliant idea that you think can change the world, what ...

VC Funding on Uptrend

BY Arindam Ghosh

To begin a business and expand its reach in the market, finance is the most ingredients and to generate this fund, venture capital is one of the mo...

Marketing Entrepreneurship

BY Harish Bijoor

As big consultancies break up with corporates suspecting value-propositions, niche boutique consultancies focus on individual specialty domains to ...

Test of True Entrepreneurship

BY Megha Poddar

Entrepreneurship- A word that everybody interprets differently. An aspiration that everybody wants to be but somewhere are reluctant to call themse...

Embrace technology at the outset

BY Bala Girisaballa

Not long ago, online presence was an after thought. It was also a luxury that only large companies indulged in because it involved hiring programme...

Teaming up essentials for new ventures

BY Sai Swaroopa

Teaming up essentials for new ventures Selecting the core team for your new venture is a highly critical start-up activity. Successes and failu...

Get Max from Social Media

BY Deep Banerjee

After you plan to use Social Media Marketing (SMM) for your business, the first question that strikes you is if you really need a blog. This is a q...

Do not Always Hire the Best

BY Ajay Wahi

Now do not frown thinking why am I saying this? Because the answer is simple- Talent, refusing to stay put in SME will fly off to greener pasture o...

GETTING MORE DONE IN LESS TIME

BY Tony White

We are all given the same 24 hours in a day, and yet, some individuals seem to be able to achieve a lot more in that time frame unlike others. ...

Follow the Rules of the Game

BY Seema Jhingan

Often considered the nucleus of expanding industrialisation in India, small and medium enterprises (SME) have seen a prodigious rise in the recent ...

Power of customer engagement

BY Deep Banerjee

In present times companies have only one option - 'customer engagement' to remain competitive and profitable! The term 'engagement'...

Entrepreneurship With Renewable Energy

BY Rita G. Chauhan

Recently, Prime Minister Manmohan Singh announced that India is going to double its renewable energy capacity to 55,000 MW by 2017 as an effort to ...