No. of Franchise Outlets: Less than 10
Investment: Rs. 20lac - Rs. 30lac
Private Lives, a fast growing brand of intimate apparels, has its corporate headquarters in New Delhi. The company was started by Mrs. Shakuntala Kapoor and Mrs. Beri in the 1980’s. The company is now led by Mr. Vikram Kapoor along with an excellent team of designers who have been instrumental in making it the product that it is today.
The collections are designed by the design team whose goal is to develop collections that include well-balanced basics as well as fashionable sleep wear. Very special attention is given to the materials used for Private Lives products - the softness of the beautiful laces and micro-fibers, comfortable bra cups, cut bows and sexy glamorous high fashion trims. All these elements combined give the products excellent hand feel and an extravagant look.
The brand has 12 Exclusive stores in Delhi-NCR & the product is also available at various high end Multi brand boutiques all over the country.