Go Colors takes the franchise route to GCC countries

Go Colors, a well-known brand in the branded bottom wear segment for women in India has entered into a five-year franchise agreement with Apparel Group, a global fashion and lifestyle retail brand. This franchise agreement with Apparel Group for is for franchise rights for 'Go Colors' brand in UAE and Saudi Arabia for 5 years until 14 May 2029. Go Colors’ CEO, Gautam Saraogi, confirmed the development to Franchise India.

This partnership marks a significant step towards expanding the Go Colors brand throughout the GCC countries, starting with launching 13 new stores across the United Arab Emirates and Saudi Arabia.

Pioneering the branded women’s bottom wear market, Go Colors has an extensive collection ranging from ethnic wear to western styles.

With over 700 exclusive brand stores in India and presence in more than 2,000 large format stores, Go Colors is set to carry an interesting mix of quality, variety and range to the Gulf market.