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Global lingerie and beauty brand Victoria’s Secret has made its debut in Chennai, marking a significant step in its expansion across India. The new store, launched by Apparel Group India, is the brand’s 13th nationwide and its first in Tamil Nadu, underscoring a strategic push into South India’s booming retail market.
Located at Express Avenue Mall—one of Chennai’s top shopping destinations—the 1,102-square-foot store showcases Victoria’s Secret’s renowned beauty and fragrance collections. Shoppers can find fan favorites like Bombshell, Tease, Very Sexy, and Bare Eau de Parfum, as well as bestselling body mists, lotions, and a range of beauty accessories.
Tushar Ved, President of Apparel Group India, called the Chennai opening a “key strategic expansion,” adding that Express Avenue provides an ideal platform to introduce the brand’s premium beauty offerings to a wider South Indian audience.
“Bringing Victoria’s Secret to Chennai allows us to enhance accessibility to a globally loved brand, while upholding the luxury and experience the name is known for,” Ved said.
Apparel Group India CEO Abhishek Bajpai echoed the sentiment, noting that Chennai’s dynamic retail landscape offers a strong growth opportunity. “With this launch, we continue to scale high-performing global brands across India,” Bajpai said. “Victoria’s Secret aligns perfectly with our mission to offer elevated, experience-led retail that connects with the modern Indian consumer.”
This expansion brings Victoria’s Secret’s footprint to seven Indian cities, reflecting the brand’s aggressive growth strategy and commitment to delivering international retail experiences locally.
