Master Franchise

A Biz Opportunity Where Poise Meets Profits

Parina Sood, TFW Bureau
Parina Sood, TFW Bureau Jun 14, 2024 - 3 min read
A Biz Opportunity Where Poise Meets Profits image
As Elle Décor Kitchens and Wardrobes makes its way into the country, Rahul Batra, CEO, Broadleaf kitchen and Decor private limited, who is the Master Franchisee of Elle Décor in India, breaks down the brand’s India strategy and upcoming expansion plans.

How and why did you choose Elle Décor to partner with?

The licensing agreement with Lagardère Active Enterprises stemmed from a mutual
appreciation for design excellence and a shared vision for creating premium home solutions.
Broadleaf saw an opportunity to leverage ELLE DÉCOR's iconic brand to enhance our
offerings with their sophisticated aesthetic and design sensibilities. We believe this
collaboration will not only elevate our product range but also resonate with discerning
customers who value style and quality. Together, we aim to set new standards of innovation
and elegance in the home furnishings industry.


Why did you choose to become a master franchisee rather than taking any other business
route?

By becoming a master franchisee for ELLE DECOR Kitchens & Wardrobes, we're tapping into
a well-known global brand while keeping the flexibility to meet local demands. This
approach gives us a solid plan for quick growth, using the brand's support and reputation.
It's our ticket to scale up and succeed in India.

 

What are your expansion plans for FY 2025? What all markets do you plan to enter?

Our expansion strategy for FY 2025 is centred around establishing company-owned
showrooms in metro cities to showcase the ELLE DECOR Kitchens & Wardrobes brand in
prime locations. Simultaneously, we aim to extend our reach by offering franchise
opportunities in tier 3 and tier 4 cities, tapping into the burgeoning demand for premium
home interior solutions in these regions. This hybrid approach allows us to cater to diverse
customer segments while ensuring consistent brand representation and quality standards
across all our outlets.
We started out in Feb 2024 and currently we have one flagship store at MG Road, New
Delhi. We are coming up with Bengaluru outlet in October 2024, and Hyderabad in Jan 2025.
In year 2025, we will be opening Mumbai and Ahmedabad as well by year end.

 

What are the key parameters for an investor to get associated with the international brand?

Investors seeking to become associated with an international brand as a master franchisee
should demonstrate financial stability, market knowledge, operational expertise,
commitment to brand values, and a comprehensive business plan which is long term. These parameters are essential for building a successful partnership and driving growth in the
franchise territory.

 

What role does technology play in your operations, from customer service to inventory
management?

Technology plays a crucial role in our operations, improving efficiency and enhancing
customer experience. From customer service to walk through design to inventory
management, technology helps us streamline processes and deliver better results. We use
customer relationship management (CRM) systems to track interactions and personalize
services, ensuring a seamless experience for our customers. We give interactive walkthrough
experience to our customers which is best in India as yet when it comes to discuss the
design. Additionally, technology facilitates communication and collaboration among our
team members, allowing us to work more efficiently and effectively.

 

How do you plan to evolve your business to stay competitive and meet future demands?

To stay competitive and meet future demands, we plan to embrace innovation, expand our
reach, enhance customer experience, focus on sustainability, offer affordable solutions, and
provide ongoing training for our team. These strategies will help us stay ahead and meet our
customers' evolving needs.

FRANCHISE FACTS:
 Investment Required – 55-80 lakh (Depending upon space and Market)
 Franchise fee – Nil
 Break even – 6 to 9 Months

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