Kids retail company FirstCry.com has roped in Bollywood legend Amitabh Bachchan as its brand ambassador. While for its advertising campaign, it has ...
Advertising industry watchdog ASCI upheld complaints against 82 campaigns in June for misleading ads, including those of Flipkart, Uber, Snapdeal, Vodafone, L'Oreal, ...
The concept of multi-unit franchising is witnessing a sudden thrust among successful franchisees. Realising its potential, more and more franchisees are joining ...
Franchising in India, as in most other countries, is a significant commercial relationship with significant social and economic benefits - not only ...
A proven strategy that ensures profit margin, brand identity, and optimum success is refranchising. However to recognise the leverages of refranchising an ...