INDRIYA

Indriya, the jewellery brand of the Aditya Birla Group, has opened its 100th store in India. The company announced the milestone in ...

• By - Beny Sachdeva
• Nov 10, 2026 / 2 MIN READ

Indriya by Aditya Birla Jewellery has now opened its doors at Grandthum, bringing a premium jewellery experience to the development and setting ...

• By - Beny Sachdeva
• Sep 22, 2026 / 2 MIN READ

The partnership marks the launch of Indriya’s Varalakshmi campaign, with Shetty featuring in a new brand film that captures festive preparations and ...

• By - TFW Bureau
• Aug 17, 2026 / 1 MIN READ

World Trade Center Thane by Welspun One has signed-up Novel Jewels Limited (NJL) an Aditya Birla Group company for approximately 15,000 sq. ...

• By - Beny Sachdeva
• Jul 22, 2026 / 2 MIN READ

The campaign builds on the brand's diamond selection standards, designed to assess how effectively a diamond reflects, refracts and returns light.

• By - TFW Bureau
• Jun 29, 2026 / 2 MIN READ

Amit Dharap, Head–Retail, Aditya Birla Novel Jewels, shares insights on Indriya’s expansion roadmap, the strategic role of physical retail & the importance ...

• By - Beny Sachdeva
• Mar 09, 2026 / 6 MIN READ

Indriya’s growth story is not defined by store count alone, but by how the brand is blending heritage with modernity at startup ...

• By - Beny Sachdeva
• Feb 27, 2026 / 2 MIN READ

With a growing presence across India's jewellery landscape, Indriya continues to strengthen its reach by tapping into vibrant urban markets across both ...

• By - Beny Sachdeva
• Jul 14, 2025 / 1 MIN READ

Following the recent launch of four stores in Delhi, Indore, and Jaipur, the Group has now opened a new store in the ...

• By - Beny Sachdeva
• Aug 31, 2024 / 2 MIN READ

The group aims to secure a position among India's top three jewellery retailers over the next five years.

• By - TFW Bureau
• Jul 29, 2024 / 2 MIN READ