
Indriya by Aditya Birla Jewellery, the premium lifestyle jewellery brand from the Aditya Birla Group, is making strong strides in retail expansion with the opening of two new stores in Noida and Bhubaneshwar.
As shared in a recent social media post by a company official, Indriya is now welcoming customers at Central-50, Noida
& Chandrasekharpur, Bhubaneshwar.
With a growing presence across India's jewellery landscape, Indriya continues to strengthen its reach by tapping into vibrant urban markets across both Tier 1 and Tier 2 cities. The latest store openings reflect the brand’s commitment to bringing modern, culturally inspired fine jewellery to a wider audience.
Backed by the trust and legacy of the Aditya Birla Group, Indriya’s expansion strategy signals its intent to become a household name for contemporary, design-led jewellery.
The brand's journey is accelerating—with new markets, fresh experiences, and a growing community of jewellery lovers nationwide.