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As it looks to expand beyond its traditional beauty and wellness services into newer categories and digital-first brands, Carlyle-backed VLCC has raised ₹110 crore from BlackSoil Capital. The fresh funding will support the company's plans to grow its product portfolio, store network and businesses spanning beauty, wellness and personal care.
VLCC's operations span beauty and wellness services, vocational training and personal care products, with a footprint across India, South Asia, the Middle East and Africa.
Deepak Taluja, CEO, VLCC, said the financing would enable the company to pursue its growth plans across businesses, including new product introductions and expansion of its store network.
Acquisitions have also been a key part of VLCC's growth strategy. In 2023, the company acquired men's grooming brand Ustraa, expanding into a segment beyond its traditional beauty and wellness offerings. In an earlier conversation with businessline, VLCC indicated it is on the lookout for similar acquisitions to deepen its footprint in digital-first wellness and grooming brands.
VLCC was founded in 1989 by Vandana and Mukesh Luthra, before being acquired by private equity major Carlyle in 2023. Carlyle had laid out plans to drive VLCC's growth through product expansion, e-commerce and digital channels, a wider clinic network, and acquisitions.
The company now has a presence across more than 250 locations in over 130 cities, with businesses spanning beauty and wellness services, personal care products and vocational training.
