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Marking its entry into India's booming men's grooming market, Dr Blossom Kochhar has launched ERTH, a new professional men's grooming brand aimed at the barbershop and salon segment. Developed by Dr Blossom Kochhar, ERTH offers a range of men's grooming, shaving and skincare products designed for professional use. The brand focuses on barbers and grooming professionals, positioning them as an important part of the men's wellness and personal care ecosystem.
The product portfolio includes shaving essentials, skincare products, and grooming solutions formulated with essential oils and botanical ingredients. According to the company, the range has been developed specifically for professional grooming services and barbershop environments. The launch comes at a time when India's men's grooming market is witnessing increased demand across categories such as beard care, skincare, shaving products, hair care and premium grooming services. Industry players are increasingly expanding their offerings to cater to changing consumer preferences and the growing focus on self-care among male consumers.
ERTH will be available through professional barbershops, strengthening the company's presence in the professional beauty, salon and grooming segments. The launch also expands the Blossom Kochhar Group's portfolio in the beauty, wellness and personal care industry. With the introduction of ERTH, Dr Blossom Kochhar is targeting opportunities in India's expanding men's grooming market, where professional grooming services, premium personal care products and wellness-focused offerings continue to gain traction among consumers
