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Fashion brand The House of Rare has launched its largest store in Bengaluru, marking a homecoming to the city where its journey began. Located in Jayanagar, the new 7,200 sq ft, four-story flagship brings together all four of the brand’s verticals under one roof.
This immersive retail space features Rareism on the ground floor, offering refined womenswear; Rare Rabbit and Rare’Z—its bold streetwear and footwear line—on the first and second floors; and Rare Ones, a vibrant collection for boys aged 4–16, on the top floor.
"This store is a tribute to where it all began," said Lavish Soni, Chief Business Officer – Retail, The House of Rare. “Jayanagar is more than just a location—it reflects our roots and growth. Every floor tells a part of our story.”
The store also features Guild by Rare Rabbit and Rareism Ruby, two elevated premium collections, and introduces Innerv, the brand’s new innerwear line developed after eight years of research into comfort and performance.
With this launch, The House of Rare now operates 510 stores across India, continuing its strategy of combining scale with soul. The Jayanagar store is positioned not only as a retail destination but also as a curated lifestyle experience, blending fashion with functionality.
The brand’s steady expansion and emphasis on quality, design, and local connection reaffirm its position as a key player in India’s premium fashion landscape. The new Bengaluru flagship is a bold step forward—and a full-circle return to its fashion roots.
