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India's direct selling sector is growing at a frantic pace, with health and wellness brands in the forefront. Dhanwantari Distributors Pvt Ltd is one such firm that has found its niche with Ayurvedic and personal care products. Established in 2008 with a head office in Satara, Maharashtra, Dhanwantari is a network marketing firm that provides individuals an opportunity to become a distributor and earn from product sales and team building.
In 2025, Dhanwantari’s franchise model presents a low-investment, high-potential opportunity for aspiring entrepreneurs. This blog explores the franchise cost, how to start, and what to expect as a Dhanwantari partner.
What Is Dhanwantari?
Dhanwantari is a legally registered direct selling company offering over 180 products across categories like:
- Ayurvedic supplements
- Personal care
- Organic farming
- Nutritional products
- Household essentials
The business has a multi-level marketing (MLM) organization, in which distributors get paid commissions on personal sales and the sales made by others who they have recruited.
Cost to Start a Dhanwantari Franchise in 2025
Dhanwantari offers multiple joining packages based on PV (Point Value), which determines your weekly earning cap. Here's a breakdown:
| Package | PV Required | Approx. cost | Weekly Earning Cap. |
|---|---|---|---|
| A | 10 PV | 7500 | 7500 |
| B | 100 PV | 15000 | 15000 |
| C | 200 PV | 30000 | 30000 |
| D | 400 PV | 60000 | 60000 |
You can choose any package based on your budget and business goals. The higher the PV, the greater your weekly earning potential.
How to Begin a Dhanwantari Franchise
Step 1: Register Online
Go to Dhanwantari's official website and register for a distributor account. You can sign up for free, but to get started, you’ll need to buy a product package
Step 2: Select a Joining Package
Be strategic in choosing a package that matches your budget and business strategy. You can begin small and scale up later.
Step 3: Buy Products
Purchase products equaling the Price Value of the package you have chosen. They are sold at Distributor Price (DP), which is less than the Maximum Retail Price (MRP).
Step 4: Build Your Network
Begin recruiting others to join under your sponsorship. When your team increases and they make a purchase, you receive commissions on their Purchase Value.
Step 5: Attend Training & Seminars
Dhanwantari provides periodic training sessions and seminars on sales and leadership development for the distributors.
Streams of Income in Dhanwantari
There are various sources of income in Dhanwantari:
1. Retail Profit
Purchase products on DP and sell them on MRP. Profit margins vary from 10% to 20%.
2. Level Benefits
Your commission percentage rises as your PV increases. Levels vary from 24% to 72%, based on your rank.
3. Self Purchase Benefit
Distributors get complimentary products or gifts for regular monthly buys.
4. Royalty Income
Earn royalty by making your team members achieve higher ranks. There are several levels of royalty:
- Pearl Royalty: When three downline members achieve 36% level
- Ruby Royalty: When three achieve 42%
- Diamond Royalty: When three achieve 48%
And so on, up to Crown Ambassador level.
Every royalty level has a percentage of company turnover as bonus income.
Promotion Levels
Dhanwantari has 11 promotion levels based on PV:
| Level Name | Required PV | Comission % |
|---|---|---|
| First Day | 0 | 24% |
| Level 1 | 10,000 PV | 27% |
| Level 2 | 25,000 PV | 30% |
| Level 3 | 45,000 PV | 33% |
| Level 4 | 75,000 PV | 36% |
| Pearl club | -- | 42% |
| Ruby club | -- | 48% |
| Diamond club | -- | 54% |
| Exec. Diamond | -- | 60% |
| Super Exec. Diamond | -- | 66% |
| Crown Ambassador | -- | 72% |
Club Income & Rewards
Dhanwantari offers club-based rewards for achieving specific sales targets:
| Club Name | Monthly BV | Monthly Income | Reward |
|---|---|---|---|
| Sales Master | 50,000 | 6,000 | Training Seminars |
| ATM Club | 1,00,000 | 12,000 | Mobile Phone |
| Smile Club | 2,00,000 | 24,000 | Laptop |
| Happy Club | 5,00,000 | 60,000 | Travel Tour |
| Luxury Club | 10,00,000 | 1,50,000 | Crouse Tour |
| Dream Club | 20,00,000 | 3,00,000 | Car |
| Supreme Club | 50,00,000 | 7,50,000 | Europe Tour |
| Elite Club | 1 Crore | 20,00,000 | USA Tour |
| Royal Club | 3 Crore | 60,00,000 | SUV |
| Dream Club | 6 Crore | 1.2 Crore | BMW |
| Passion Club | 10 Crore | 3 Crore | Bunglow |
Advantages of Opening a Dhanwantari Franchise
- Low capital investment as compared to conventional franchises
- Flexibility in working hours
- Physical store not needed
- Large product assortment with Ayurvedic attraction
- Variety of income streams
- Training and assistance provided
Difficulties to Keep in Mind
- MLM structure demands good recruitment and sales abilities
- Success is based on team performance
- Price of products could be higher than market options
- Income fluctuates and is not fixed from month to month
- High competition with other direct selling firms
Legal & Compliance
Dhanwantari is an MCA-registered company and adheres to Direct Selling Guidelines 2021.
Do:
- Link Aadhaar with PAN to reduce higher TDS
Keep accurate records of purchases and commissions
Read the compensation plan deeply before joining
Success Tips
- Develop product knowledge and customer trust
- Create a solid team and help them grow
- Regularly attend training sessions
- Promote products and recruit using social media
- Monitor PV and rank progress every month
Conclusion
The Dhanwantari franchise model in 2025 presents an optimistic way for those who are interested in health, well-being, and business. It has a low initial investment, several income sources, and an enhanced backing of the company, making it a feasible choice for those who can invest dedicated effort.
However, success in this model depends on your ability to sell, recruit, and lead. If you’re ready to build a network and grow a business rooted in Ayurveda and personal care, Dhanwantari could be the right fit.
FAQ
1. Can I upgrade my franchise package later?
Yes, you can move to a higher PV package anytime to increase your weekly earning limit.
2. Is there any renewal fee or annual maintenance cost?
No renewal fee is required, but regular product purchases help maintain active status.
3. Is prior experience in direct selling required?
No experience is needed. Dhanwantari provides training and support to help you get started.
