TechnoSport opens its first outlet in Andhra Pradesh

TechnoSport has opened its first exclusive brand outlet (EBO) in Andhra Pradesh, opening a new chapter in its nationwide retail journey. Located in the heart of Vijayawada, the 1,800 sq. ft. store marks the 14th TechnoSport outlet across India, as the brand accelerates toward its ambitious target of 50 EBOs by the end of 2025.

For the launch, TechnoSport hosted a dynamic fitness event, ‘High 5 TechnoSport’, in collaboration with Vijayawada Runners Society, Amaravati Bicycle Club, and Capital Cycle Club. The event featured a 5K marathon and cycling rally, attracting over 250 local participants. The celebrations included t-shirt distribution, a Zumba warm-up, and a vibrant ribbon-cutting ceremony at the store—bringing the local fitness community together in spirited fashion.

Sunil Jhunjhunwala, Managing Director & Co-Founder, commented: “Vijayawada stands at the heart of Andhra Pradesh’s sporting spirit, making it the perfect home for our first store in the state. Our expansive product lineup is crafted to meet every fitness and lifestyle need. We’re excited to empower Andhra Pradesh with apparel that’s as dynamic and diverse as its people.”

Puspen Maity, CEO of TechnoSport, added: “This launch marks an exciting step in our South India growth strategy. Each new outlet brings us closer to our customers—not just as a store, but as a space for immersive brand experiences. We’re proud to bring the TechnoSport experience to Andhra Pradesh for the very first time.”

With stores already established in Bengaluru, Pune, and now Vijayawada, the brand is rapidly expanding into India’s leading fitness and sports hubs. Upcoming locations include Chennai, Ooty, Raipur, and more.