
India's ice cream market is getting bigger. People now have more money to spend, want healthier desserts, and enjoy unique, local flavors. Meridian Ice Cream is one of the top brands making the most of this trend. They’re known for using natural ingredients, offering low-calorie choices, and creating ice creams made with fresh fruits.
For entrepreneurs looking to enter the frozen dessert space, the Meridian Ice Cream franchise presents an amazing opportunity. In this blog, we’ll break down the initial investment, expected returns, franchise support, and the exact steps to start a Meridian outlet in 2025.
About Meridian Ice Cream
Founded in Pune in 1999, Meridian Ice Cream has established itself as a pioneer in chemical-free, organic milk-based frozen treats. The company focuses on regional authenticity with flavors such as Sitafal, Tender Coconut, and Alphonso Mango, and built a loyal customer base for itself through over 30 franchise outlets across India.
Meridian Ice Cream wants people to enjoy tasty treats while still being mindful of their health. They offer sugar-free and low-calorie options, which helps them stand out from other ice cream brands.
Market Trends & Growth Prospects in 2025
India's frozen dessert market is expected to register a CAGR of more than 12% up to 2025, backed by urbanization, growing health awareness, and premium experience demand. Meridian Ice Cream is ready to grow because it focuses on using natural ingredients and offers local, traditional flavors that people enjoy. These qualities match what customers are looking for today, which makes the brand a good fit for the current market trends.
Key drivers of growth are:
- Growing demand for artisanal and chemical-free desserts
- Tier 2 and Tier 3 city expansion of organized retail and food courts
- Growing demand for sugar-free and low-calorie products among millennials
- Seasonal demand bursts, particularly in summer and festive seasons
- Increased interest in franchise models with low entry points and rapid ROI
With its scalable business model and strong brand, Meridian Ice Cream presents a timely opportunity for entrepreneurs to access this growing market.
Meridian Ice Cream Franchise Cost in 2025
Here's the breakdown of the estimated investment needed:
- Franchise Fee: ₹3 lakhs
- Setup Cost (interior, equipment, branding): ₹5–7 lakhs
- Initial Stock: ₹2–3 lakhs
- Total Estimated Investment: ₹10–13 lakhs
This amount takes care of everything you'll need to set up a store, from training to operational systems and branding. Location is an important factor—high-footfall locations such as malls, commercial streets, and marketplaces do better.
Profit Margin & Return on Investment
The projected profit margins vary from 40–50%, based on location, operational effectiveness, and marketing campaigns.
- Estimated Revenue per Month: ₹2–₹4 lakhs (location and size-dependent)
- Net Profit per Month: ₹80,000–₹2 lakhs
- Break-even Time: Typically between 12 to 18 months
Franchisees also enjoy purchasing in bulk, centralized distribution channels, and brand identity, all of which contribute to increasing margins over an independent business venture.
Support Offered by Meridian Ice Cream
Meridian provides robust franchise support to enable you to start strong:
- Site selection assistance
- Outlet design and setup
- Staff training initiatives
- Marketing and promotion strategies
- Centralized procurement and logistics
- Integration of POS and billing system
The brand also offers ongoing innovation in products and seasonal flavor additions to keep customers interested.
How to Begin Meridian Ice Cream Franchise in 2025
Step 1: Application
Visit Meridian's official franchise website. Complete the franchise inquiry form and provide simple details about your location, budget, and background.
Step 2: Evaluation & Meeting
The Meridian team analyzes your application and may arrange a meeting to have discussions about your vision, expectations, and desired geography.
Step 3: Franchise Agreement
After approval, you will sign a legal franchise agreement defining terms, area, brand rights, and operating norms.
Step 4: Outlet Setup & Training
Meridian assists you in closing the location, taking care of the interior buildout, and training staff. The whole process typically takes about 30–45 days.
Step 5: Launch & Marketing
The brand assists you with launch promotions, influencer collaborations, and marketing material to generate opening footfalls.
Is Meridian Ice Cream Franchise Suitable for You?
This franchise is most appropriate for business people looking for:
- A mid-investment opportunity with high growth prospect
- Strong brand name in an expanding market
- A health-conscious and premium product appeal business
- Guidance from a seasoned franchisor with established success
Conclusion
Meridian Ice Cream is not just about selling tasty frozen treats—it’s about offering healthy options made from natural ingredients and local flavors. The brand stands out because it cares about health and quality.
If you're looking to start a business in 2025, this franchise can be a smart choice. Whether you're new to business or have experience, Meridian offers affordable startup costs, good profits, and strong support to help you succeed. Its growing popularity and trusted name make it a promising opportunity in the ice cream market. It's a great way to mix business success with something people truly enjoy.
Some Frequently Asked Questions
1. What is the minimum shop size required for a Meridian Ice Cream outlet?
You’ll need a space of at least 200–500 sq. ft., preferably in a high-footfall area like near schools, markets, or commercial hubs
2. How long is the franchise agreement valid?
The standard franchise agreement is for 3 years, after which it can be renewed based on performance and mutual consent
3. Are there any royalty fees?
Meridian does not charge royalty fees for the first 3 years. After that, a 3% royalty may apply on monthly revenue
4. What kind of training does Meridian offer?
Meridian provides on-site training for staff and franchise owners, covering customer service, inventory management, and hygiene standards. Ongoing support is also available