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Shoppers Stop has added Guess Jeans to its portfolio of international fashion brands, bringing the label to its physical stores across India. While Guess Jeans will continue to be available through e-commerce platforms, Shoppers Stop will serve as its exclusive retail partner among national chain stores in the country.
The partnership introduces Guess Jeans’ distinctive designs to Shoppers Stop’s retail network, allowing customers to explore its collections in person. From trying different fits and silhouettes to discovering new denim styles, shoppers can experience the brand firsthand.
The exclusive offline tie-up strengthens Shoppers Stop’s strategy of bringing international fashion labels to Indian consumers through a curated retail offering. It also expands the retailer’s denim and casualwear portfolio, adding to its range of global brands across categories and occasions.
Kavindra Mishra, Customer Care Associate, Managing Director & CEO, Shoppers Stop, said, “At Shoppers Stop, our focus has always been on bringing globally recognised brands closer to discerning Indian consumers through a curated retail experience. Our partnership with Guess Jeans strengthens this proposition by giving customers the opportunity to discover the brand across our department store network. As the exclusive department store partner for Guess Jeans in India, we are pleased to bring its distinctive denim and contemporary fashion offering to our customers. This partnership further strengthens our international brand portfolio while creating a differentiated experience for customers across our stores.”
Ajay Kumar, Country Manager, GUESS India, said “The launch of GUESS JEANS in India is an important milestone in our journey to connect with a new generation of consumers. Our collaboration with Shoppers Stop is key to this ambition, bringing together a strong physical retail presence and digital reach. Through these partnerships, we aim to make GUESS JEANS’ distinctive denim heritage and contemporary, youth-focused style more accessible to Indian consumers, wherever they choose to shop.”
The launch in India represents a significant step in GUESS JEANS’ expansion into one of the world’s fastest-growing fashion markets. With an omnichannel retail approach and global brand positioning, the label aims to reach consumers across shopping platforms while maintaining its focus on quality, craftsmanship and contemporary design. Upcoming collections, collaborations and retail initiatives are expected to further strengthen its engagement with Indian consumers.
GUESS JEANS, the youthful sub-brand within the GUESS portfolio, builds on the brand’s denim heritage with a contemporary approach to denim and lifestyle fashion. Targeted at Gen Z consumers, the collection draws inspiration from global street culture, individuality and self-expression, combining modern silhouettes with everyday styles.
The brand has debuted across seven Shoppers Stop stores: Inorbit Mall Malad and Thane Lakeshore Mall in Maharashtra; Phoenix Mall of the Millennium, Wakad, in Pune; Nexus One Mall in Ahmedabad; Inorbit Mall Cyberabad in Hyderabad; City Centre Mall in Patna; and Twin District Centre in Rohini, Delhi.
The launch aligns with Shoppers Stop’s broader premiumisation strategy, which focuses on expanding its portfolio of international and premium brands while offering differentiated experiences across physical and digital channels. With a portfolio of over 500 premium brands, Personal Shopper services and First Citizen Club privileges, the retailer continues to adapt its offerings to evolving consumer preferences.
