Sarovar Hotels Launches ‘Book Now, Payment Jab Aap Aao’ Campaign

In a bid to reignite travel plans among hesitant consumers, Sarovar Hotels has launched a new nationwide campaign titled ‘Book Now, Payment Jab Aap Aao’, allowing guests to confirm their hotel bookings without any upfront payment.

The initiative, announced just ahead of the summer holiday season, aims to address a key concern among travelers — the reluctance to commit funds in advance. As travel intent remains high but financial hesitancy lingers, the campaign is designed to reduce friction and encourage early planning by providing greater booking flexibility.

Available across all Sarovar Hotels in India, the offer applies to direct bookings made through the company’s official website.

“Today’s traveler values flexibility and reassurance,” said Ajay K. Bakaya, Chairman of Sarovar Hotels and Director of Louvre Hotels India. “With this campaign, we are removing a key barrier to booking by allowing guests to reserve their stays without upfront payments. It reflects our guest-first philosophy and our commitment to making travel stress-free.”

The campaign is part of Sarovar Hotels’ broader strategy to align with shifting consumer expectations and support the ongoing recovery of the travel and hospitality industry. With more people now seeking flexible and low-risk booking options, especially in the leisure segment, the company sees this as a timely step to restore confidence and drive engagement.

By offering this no-advance model, Sarovar Hotels hopes to not only increase occupancy but also build long-term trust and loyalty among travelers.

(Source: ANI)