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Agarwal, founder and CEO of global travel tech giant OYO, has invested in luxury fashion startup Culture Circle, joining a growing list of backers for the fast-growing, youth-focused brand. The investment, at a valuation of over ₹100 crore, comes after Agarwal and Snapdeal co-founder Kunal Bahl previously struck a deal with the startup on Shark Tank India, reportedly investing ₹3 crore for a 3% equity stake.
Culture Circle, a hype and luxury fashion marketplace app, has quickly gained traction with over 1 million monthly users and 4,000+ KYC-verified sellers. The company is now valued at over ₹400 crore and claims fourfold growth in business over the past year. It consistently ranks among the top 50 shopping apps in India.
“Culture Circle is one of the most exciting youth-first platforms to emerge from India. Their focus on trust and experience makes them truly stand out,” said Agarwal.
Co-founders Devansh Jain Nawal (CEO) and Ackshay Jain (COO) said the partnership is grounded in shared values and a shared vision for building a cultural movement. The new funding will be used to expand SourceX, the company’s AI-driven product engine, and to venture into new product categories and global markets.
The brand recently announced plans to go international this year as part of its mission to democratise luxury for Gen Z and place India on the global streetwear and luxury fashion map.
With flagship stores already open in Delhi and Hyderabad, Culture Circle offers authenticated premium fashion from brands like Nike, Yeezy, Dior, and Louis Vuitton, verified through its proprietary five-step AI-led authentication system.
The company is also scaling up its offline presence with new flagship stores planned in Gurugram, Mumbai, and two additional cities, aiming to strengthen its omnichannel retail strategy in India’s luxury segment.
