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Original Burger Co., the homegrown smash burger brand known for its outlets in Bengaluru, Chennai, and Hyderabad, is taking its first step into international markets with a new store opening in Singapore this October.
The brand recently unveiled its Singapore launch signage, signalling the start of an expansion it has been building toward for some time. The new outlet will open at Funan Mall, marking Original Burger Co.'s entry into Southeast Asia and its first venture beyond Indian shores.
For a brand that built its identity around smash burgers and a distinct lifestyle-driven approach to fast casual dining, the Singapore launch represents more than a store opening. It marks a new chapter for the company as it moves from a regional favourite to a brand with international ambitions.
The move follows a steady domestic expansion across South India, where Original Burger Co. has built a loyal following around its core promise: smashing great burgers. With Singapore, the brand is now looking to bring that same product and identity to a new city and a new community, while retaining the culinary focus that shaped its growth back home.
Funan Mall, a well-established retail and lifestyle destination in Singapore, gives Original Burger Co. access to a high-footfall location as it introduces itself to international diners. The October opening will be closely watched as an early test of how the brand's positioning translates outside India.
With this launch, Original Burger Co. joins a small but growing group of Indian food and lifestyle brands looking to build a presence beyond domestic markets, betting that its smash burger format has appeal well past the cities where it started
