New Balance Expands India Footprint with New Experience-Centric Store in Ludhiana

Global athletic powerhouse New Balance has opened its latest retail outlet at Sunview Plaza, Ludhiana, marking another significant step in its fast-paced India expansion strategy. Designed to deliver a premium, experience-led shopping environment, the new store caters to both performance-driven athletes and style-conscious consumers.

Spread across two floors, the Ludhiana outlet blends sleek retail aesthetics with interactivity, featuring curated collections of popular New Balance models like the 1080, 550, 327, and 9060. The store also showcases the brand’s advanced footwear technologies, such as Fresh Foam X and FuelCell, aimed at delivering enhanced comfort and performance.

“Ludhiana is a city driven by ambition and a rising fitness culture,” said Radeshwer Davar, Country Manager, New Balance India. “This store isn’t just a retail space—it’s an experience centre where we aim to inspire every kind of runner and athlete through innovation and timeless style. It’s a significant milestone in our ongoing commitment to the Indian market.”

With a strong focus on personalized, one-on-one service, the store offers a customer-first environment that helps shoppers find footwear tailored to their individual needs. Product categories span across running, training, and casual wear, positioning the outlet as a go-to destination for performance and lifestyle products.

The Ludhiana opening is part of a broader strategy by New Balance to deepen its presence in India by targeting emerging urban hubs. As cities like Ludhiana see a surge in interest in fitness, sportswear, and premium apparel, brands are increasingly investing in immersive, story-driven retail formats to engage consumers.

Industry experts see the move as reflective of a larger trend within India’s sportswear segment—where experiential retail and brand storytelling are taking precedence over transactional models. With its newest store, New Balance not only strengthens its physical network but also reinforces its identity as a performance-meets-style leader in the country’s evolving athletic wear market.