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Marking its entry into India's fast-growing beauty market, MR.D.I.Y. has launched Adorea Beauty, its first dedicated beauty brand, broadening its product portfolio beyond home improvement and lifestyle categories.
The new brand debuts with a portfolio of nearly 200 products spanning colour cosmetics, skincare, nail care, and everyday beauty essentials. The collection includes products for the eyes, lips, face, and nails, alongside skincare offerings such as clay masks, face washes, scrubs, toners, sheet masks, under-eye hydrogel patches, and makeup removers. According to the company, the range has been designed to cater to Indian consumers seeking quality beauty products at accessible price points.
Commenting on the launch, Vikas Gupta, Group CEO, MR.D.I.Y. India, said, "At MR.D.I.Y., our focus has always been on making quality products accessible to everyone. With Adorea Beauty, we are extending that promise into the beauty category, bringing together a thoughtfully curated range of beauty products that combine quality, affordability and the latest trends. As consumer preferences continue to evolve, we remain committed to expanding our portfolio with products that meet our customers' evolving needs."
Adorea Beauty has been introduced at entry-level price points starting from ₹45, with the range now available across 400+ MR.D.I.Y. stores nationwide. The launch underscores the retailer's focus on making affordable beauty products accessible to consumers in both metropolitan cities and emerging Tier II markets.
One of Asia's largest home improvement and lifestyle retail chains, MR.D.I.Y. offers more than 15,000 products across categories such as household essentials, home furnishings, stationery, toys, jewellery, and cosmetics. The company currently operates over 425 stores across India, continuing to expand its nationwide retail footprint.
