City Centre Mall has strengthened its fashion retail offering with the launch of Bihar's first Neo Stretch store, marking the menswear brand's debut in the state.
Located on the Upper Ground Floor, the new outlet brings Neo Stretch's range of premium men's formal and semi-formal apparel to shoppers, further enhancing the mall's portfolio of fashion brands.
The addition aligns with City Centre Mall's merchandising strategy, with the store strategically positioned to complement the mall's existing retail mix and cater to the growing demand for quality menswear in the region.
Mall management said the opening represents a significant milestone for the retail destination while reinforcing its commitment to introducing new national brands and delivering an enhanced shopping experience. The launch has already received an encouraging response from customers, reflecting strong interest in the brand's first store in Bihar.