
India’s retail industry continued its upward trajectory with a 4% year-on-year growth in April 2025, according to the latest Retail Business Survey released by the Retailers Association of India (RAI). The increase marks steady progress for the sector amid changing consumer habits and market dynamics.
The survey highlighted strong regional performances, with North India leading the pack at 6% growth, closely followed by the West at 5%. In contrast, retail sales in East and South India grew at a more modest 2%.
Despite declining foot traffic in physical stores, retailers are reporting purposeful spending from consumers who are increasingly drawn to innovative and aspirational product offerings. “Customers may be visiting stores less often, but they are buying with intent. Retailers introducing new or unique products are seeing stronger performance,” said Kumar Rajagopalan, CEO of RAI.
Among retail categories, quick service restaurants (QSR) outpaced others with an impressive 11% growth. Food & grocery and beauty segments each saw a 6% rise, while apparel climbed 5%. The jewellery and furniture sectors posted 4% growth. However, footwear grew by just 2%, and categories like sports goods and consumer durables trailed with only 1% growth.
Retailers remain cautiously optimistic as consumer spending holds steady, with no major signs of contraction despite evolving market conditions.