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Mia by Tanishq, the contemporary fine jewellery brand from the house of Titan, is accelerating its retail footprint across India after crossing a significant ₹1,000 crore revenue milestone. With over 240 standalone stores currently operational, the brand is focusing on steady, strategic growth while strengthening its position as India’s preferred destination for modern, everyday jewellery.
“Our growth journey has always been driven by measured scale and long-term sustainability,” said Shyamala Bhattacharjee, Business Head, Mia by Tanishq. “We currently operate over 240 standalone stores across India, and while the potential remains vast, our expansion is deliberate. We enter new markets only after detailed evaluation to ensure we’re building a sustainable and impactful presence.”
The brand has witnessed particularly strong traction in northern markets. “Cities like Delhi and Lucknow are among our top-performing locations,” Bhattacharjee added.
As part of its forward-looking strategy, Mia is planning to open 75 more stores by the end of this fiscal year. “We are aiming to serve half a million buyers this year and are working towards a long-term goal of reaching one million customers and 250 stores by FY27-28,” said Ajoy Chawla, CEO – Jewellery Division, Titan Company Ltd.
The brand credits its success to a blend of differentiated product offerings, evolving consumer preferences, and robust marketing and retail experiences. “Our ability to adapt quickly—whether in design, digital campaigns, or in-store innovation—has been key to reaching this ₹1,000 crore milestone,” Chawla noted.
Mia also continues to invest in design innovation through biannual global trend research. Flagship stores are set to offer elevated, immersive experiences, while influencer-led storytelling and a strong focus on gifting will remain at the core of its marketing approach.
“Our ultimate ambition is to make Mia the go-to jewellery brand in India for modern, everyday, and gifting needs,” Bhattacharjee said. “Whether through a flagship store experience, a quick commerce delivery, or a digital campaign, we want to be a part of every woman’s jewellery journey.”
