
Tea is just not a drink in India, it's an integral part of the culture, a daily tradition, and a booming business venture. As more than 80% of the country's population consume tea two or three times a day, the need for good-quality, low-cost tea shops is greater than ever before. Of the numerous brands that have latched onto this need, Yewale Amruttulya ranks as the fastest-growing and most reliable tea franchises in the nation.
Started by Navnath Yewale in Pune in 1983, the brand now has over 550 outlets in India. Popular for its homogenous taste, cleanliness in preparation, and reasonable pricing, Yewale Amruttulya provides a launchpad for budding entrepreneurs to access the thriving tea market with its franchise model.
This post covers everything you need to know to begin a Yewale Amruttulya franchise in 2025. Investment, setup needs, profitability, and the step-by-step guide to begin with.
About Yewale Amruttulya
Yewale Amruttulya started as a small tea shop in Pune and has turned into a national chain with a strong customer following. The mission of the company is to provide top-notch quality tea at reasonable prices with uniformity at all counters. Its special tea blend of freshly made milk and homemade tea powder has become its brand signature.
Yewale Amruttulya also sells many types of tea like jaggery tea, lemon tea, ginger tea, and black tea. Along with tea, they offer tasty snacks such as bakarwadi, sponge cake, cookies, and cream rolls. These items are popular and go well with a cup of tea, making the shop a favorite spot for tea lovers and snack fans.
Being a chef-less and owner-less model, Yewale Amruttulya allows even those who are new to business to run a successful outlet with the right guidance and training.
Overview of Franchise Model
Yewale Amruttulya functions on a standardized franchise model focused on simplicity, low cost, and scalability. The company offers full support to its franchisees, which includes:
- Supply of raw material and foodstuff
- Training of staff and owners
- Marketing and promotional support
- Technical assistance and operational advice
The franchise period is usually for 5 years, with an option to renew on completion.
Investment Requirements in 2025
Starting a Yewale Amruttulya franchise requires a moderate investment compared to other food and beverage businesses. The estimated cost breakdown is as follows:
Expense Category |
Estimated Cost (INR) |
---|---|
Franchise Fee | ₹3.55 lakhs + GST |
Setup Cost (interiors, equipment) | ₹10 to ₹13 lakhs |
Initial Stock | ₹2 to ₹3 lakhs |
Shop Deposit (if rented) | ₹3 to ₹5 lakhs |
Marketing Fee | ₹2 lakhs |
Working Capital | ₹3 to ₹5 lakhs |
Total Investment | ₹18 to ₹23 lakhs |
There is no royalty charge or monthly revenue share, making franchisees keep all the profits.
Space and Location Needs
You will need a commercial area of 150 to 300 square feet to open a Yewale Amruttulya outlet, which will have:
- Front counter and billing area
- Kitchen and preparation area
- Customer standing or seating area
Ideal locations are:
- Busy marketplace areas
- Around colleges, hospitals, or corporate sectors
- Railway stations and bus stops
- High-traffic commercial areas
The location must be conveniently accessible and visible to draw walk-in customers.
Training and Support
Yewale Amruttulya offers intensive training to franchisees and employees. These consist of:
- Methods of making tea with timers to ensure uniformity
- Hygiene and safety guidelines
- Customer handling and billing processes
- Stock management and supply chain
The brand also provides all raw materials, including its own tea powder, sugar, milk products, and snacks, to ensure consistent taste at all outlets.
Profitability and Return on Investment
The franchise is designed to be a low-risk, high-reward business. Here’s a look at the potential profitability:
Metric | Estimated Value |
---|---|
Monthly Revenue | ₹10 to ₹12 lakhs |
Gross Profit Margin | 30% to 35% |
Net Profit Margin | 15% to 20% |
Monthly Net Profit | ₹1 to ₹2 lakhs |
ROI Period | 12 to 18 months |
Profitability depends on factors like location, footfall, operational efficiency, and marketing efforts. With consistent sales and proper management, franchisees can expect to recover their investment within 1.5 years.
Eligibility Criteria
For eligibility to obtain a Yewale Amruttulya franchise, the following conditions must be fulfilled:
- Age: Minimum 21 years
- Education: Basic qualification preferred
- Financial Stability: Capacity to invest ₹18 to ₹23 lakhs
- Business Experience: Not necessarily required, but desirable
- Space Availability: 150 to 300 sq ft in a high-traffic location
Applicants should also have an inclination towards upholding brand standards and customer satisfaction.
Required Documentation
The following documents should be submitted by prospective franchisees:
- Franchise application form
- Identity proof (Aadhaar, PAN)
- Address proof
- Business plan
- GST registration
- Shop Act and Establishment license
- FSSAI license
- Trade license
- NOC from local authorities
- Property documents (ownership or lease)
All these documents assist the brand in evaluating your eligibility and maintaining legality.
Step-by-Step Process to Start in 2025
Investigation of the Brand Get familiar with Yewale Amruttulya's values, products, and business model. Visit current outlets to see how things run on ground and how customers respond.
Submit Franchise Application Go to Yewale Amruttulya's website and fill in the franchise application form with your business and personal details.
Initial Review and Contact Your application will be reviewed by the franchise team and followed up with a call for further discussion. Have your financial plan ready along with the location details.
Site Evaluation The proposed site will be visited by Yewale Amruttulya to see if the site is suitable for its footfall, accessibility, and competition.
Agreement Signing Upon approval, you’ll receive a franchise agreement outlining terms, responsibilities, and support. Review it carefully and sign to proceed.
Outlet Setup Begin construction and interior work as per brand guidelines. Install equipment, signage, and prepare the space for operations.
Training and Onboarding Attend training sessions provided by the brand. Train your staff in tea preparation, hygiene, and customer service.
Licensing and Compliance Get all licenses required and comply with local laws. The company can help with documents and approvals.
Marketing and Promotion Promote your shop with promotional events. Leverage social media, local advertising, and materials from the brand to get customers.
Grand Opening Open for business and serve customers. Ensure quality, hygiene, and service excellence to gain a customer following.
Advantages of Yewale Amruttulya Franchise
- Established Brand: Reliable name with loyal customer base
- Pricing For Mass Market: ₹10 per cup draws mass market
- No Royalty Fee: Complete retention of profit
- Standardized Operations: Quality and taste consistency
- Comprehensive Support: Training, supply, and marketing support
- Scalable Model: Expansion is appropriate across cities
Challenges to Keep in Mind
- Initial Investment: Involves ₹18 to ₹23 lakhs
- Location Dependence: Success depends on footfall and visibility
- Operational Discipline: Consistency and hygiene are paramount
- Competition: Tea market is competitive; differentiation is important
With careful planning and execution, it is possible to manage these challenges effectively.
Conclusion
Starting a Yewale Amruttulya franchise in 2025 is a great business opportunity for people wanting to enter the tea and snacks industry. The brand has a strong name, proven system, and offers full support to help new owners succeed. With low risk and good profits, even first-time business owners can run it smoothly.
Success depends on picking the right location, keeping the shop clean and well-run, and serving tasty tea every time. If you’re ready to invest money and put in the effort, this franchise can be a smart step toward becoming a successful entrepreneur in the food business.
Note: If you're interested in starting your own Yewale Amruttulya franchise, you can apply for it here.