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Lee Cooper, the iconic British heritage lifestyle brand, has launched its globally established Eyewear Collection in India in partnership with Brandzstorm, introducing a category that has already earned strong recognition across Europe and international markets.
The launch marks a significant milestone in Lee Cooper's India growth journey, expanding its lifestyle portfolio beyond apparel, footwear and accessories. It reinforces the brand's vision of offering consumers a complete lifestyle experience while strengthening its presence in one of the world's fastest-growing eyewear markets.
Inspired by Lee Cooper's British heritage and contemporary design philosophy, the collection features optical frames and sunglasses for men, women and children. Designed with clean silhouettes, lightweight materials and versatile colour palettes, the range seamlessly blends style, comfort and everyday functionality.
The collection includes timeless classics, contemporary fashion styles and lightweight premium designs across accessible price points. A dedicated children's range further strengthens the portfolio, catering to the growing demand for branded eyewear driven by increasing awareness of vision care, digital screen exposure and UV protection.
Positioned in the accessible premium segment, Lee Cooper Eyewear combines international design, dependable quality and exceptional value. Created for style-conscious consumers, the collection reflects the evolving role of eyewear as both a functional necessity and a fashion statement.
Daisy Laramy-Binks, MD, Lee Cooper Global, said: "Launching our eyewear collection in India marks a significant milestone in Lee Cooper’s global journey. For over a century, we have stayed true to our East London roots, blending authentic British style with the practical, everyday comfort our customers demand. As we bring our design heritage to the vibrant and evolving Indian market, we are excited to offer eyewear that perfectly captures this spirit: timeless, accessible, and crafted for the modern individual. We aren’t just launching a product; we are inviting a new generation of consumers to experience the Lee Cooper legacy."
Ujjval Saraf, CEO & Managing Director, Brandzstorm, said: “Lee Cooper has built tremendous equity as one of the world's most recognised British lifestyle brands, and we are delighted to introduce its globally established eyewear collection to Indian consumers. We see significant long-term potential in the category as consumers increasingly seek internationally designed, premium-quality eyewear at accessible price points. With Lee Cooper's proven global product expertise and Brandzstorm's deep understanding of the Indian market, distribution network and licensed brand business, we are confident of building Lee Cooper Eyewear into one of the leading accessible premium eyewear brands in the country. This launch further strengthens our commitment to bringing globally successful lifestyle categories to India while creating sustainable long-term value for our brand partners and retail ecosystem.”
The collection will be available through leading optical retail chains, independent optical stores and select online platforms, with phased expansion planned across additional offline and digital channels nationwide.
The launch represents another important milestone in Lee Cooper's India growth strategy, further strengthening the brand's lifestyle ecosystem and creating opportunities for future category expansion, including smart eyewear and connected technologies.“
