Kinetic Enters EV Market Through Subsidiary KWV

Kinetic Engineering Limited (KEL) has granted brand licensing rights to its subsidiary, Kinetic Watts and Volts Ltd. (KWV), marking the official entry of the iconic Kinetic brand into the electric vehicle (EV) market.

KWV was incorporated on September 27, 2022, with the objective of exploring emerging opportunities in the electric mobility space. The company is now gearing up to unveil its product portfolio, rollout strategy, and key partnerships. KEL, along with other promoters, has already invested ₹42.83 crore in KWV and plans to invest an additional ₹29 crore, bringing the total investment to ₹71.83 crore. With this, KEL will hold an 80% ownership stake in the EV-focused subsidiary.

KEL plays a crucial role in India’s EV supply chain, supplying essential components such as gearboxes, axles, and chassis. Moreover, the Kinetic Group has also strengthened its presence in the sector through battery manufacturing under the brand “Range X.”

As per the licensing agreement, KWV has been granted non-exclusive rights to use the Kinetic brand name and trademarks for its EV business for an initial period of three years. The agreement will be reviewed after this term based on market conditions and expansion strategies.

Officials from KEL stated that this strategic move is part of the company’s broader plan to fortify its position in the electric mobility sector. By combining its legacy of manufacturing excellence with innovations in EV technology, the group aims to contribute meaningfully to India's growing demand for clean and sustainable transportation solutions.